Reblogged from MUSIC • TECHNOLOGY • POLICY:
According to the Washington Post's Caitlin Dewey in her reporting about Google's January 22 Q4 earnings call:
Youtube has become one of the biggest forces behind Google’s growth, said Nikesh Arora, Google’s chief business officer.
Viewers watched an average of 4 billion hours of video a month in 2012. Gangnam Style, the most-watched video of all time, earned $8 million in advertising revenue…
Simple math FAIL on YouTube revenue... Good Grief...
Um, I think more likely a copyedit fail. It’s missing the decimal point before 65.
Still better than Spotify.
It’s not even close to $0.65. From the article: “There’s a long way between $0.65 and $0.000702.”.
What would be fair is a 50/50 split of whatever revenue the commercial at the beginning pays (that annoying ad before the video), because after all, it’s the content that draws the viewer so that the commercial can be focused…At least that’s the argument YouTube is probably using in order to charge the advertiser more to be in front of a popular video…
I’m not holding my breath…
Why should YouTube get 50%? Apple and Spotify only take 30% of gross. Apple is completely transparent. Spotify not so much.