This just in from Gizmodo regarding the YouTube Music Pass for which the major labels have already made a deal with Google. Indie labels however are being bullied by the tech giant with the threat of Censorship if the artists and indie labels do not submit to sub-standard royalties. Wow. Just wow.
The problem is Google’s plans for the other 10 percent. The company’s head of content Robert Kyncl told the FT that it plans to start blocking videos from indie labels that haven’t signed licensing deals “in a matter of days.” The FT says that these labels include XL Recordings and Domino records, whose rosters include Adele, Animal Collective, Arctic Monkeys, and loads of other popular artists. In a statement to Gizmodo, Google confirmed the FT story as well as its intentions to launch a subscription-based service.
Some labels are refusing to sign up because they say they’re getting a raw deal from Google. They say that while the major labels have negotiated lucrative contracts, Google is offering indies comparatively bad terms. It’s their right to say they don’t want to sign up if they don’t like the deal Google is offering them. In response, Google is drawing a line in the sand: If your label won’t sign on to Google’s crappy licensing deal for a new streaming service, you can’t host videos on YouTube at all.
READ THE FULL STORY AT GIZMODO:
Posted in Ad Sponsored Piracy, artist revenue streams, Royalty Rates, the future of music, Video, YouTube
Tagged artists revenue streams, artists rights, Censorship, Freedom Of Speech, future of music, google
Piracy is not only a threat to the content creators whose material is being stolen but the reputations of the advertisers whose brands appear on the sites and the credibility of the digital advertising ecosystem, says the report, titled “Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business.“
The report lists the sites it studied as well as the dozens of blue-chip advertisers whose ads were seen on the offending sites, including AT&T, Lego and Toyota.
“The reality of it is, this is a big business,” said Wenda Harris Millard, president and COO of MediaLink. “I think people thought it was a cottage industry.
READ THE FULL STORY AT ADWEEK:
The ‘monsters’ of Google, Facebook and the tech giants need to work with musicians, the electronic music star said, to develop new ways of protecting creative property.
Jean Michel Jarre has called on music artists to work with the world’s most powerful technology companies, urging them to explore new ways of making money for their work.
“We are the people creating the future – not manufacturers of computers or cables. We are the extraordinary,” Jarre told the Guardian. “[The lack of enforcement of] intellectual property is not just a problem for artists from Europe and America – it’s a global problem . It’s one of the strongest elements of what democracy is all about.”
READ THE FULL STORY AT THE GUARDIAN UK:
“Google are not music people, and that scares me.” This single quote from Colin Daniels, of Australian independent music firm Inertia, summarised a whole conference worth of anti-Google unrest at this year’s Midem, which spilled over onto YouTube too.
Whenever a YouTube exec appeared in a panel session, they were put on the defensive about the company’s approach to music and creators, often by pointed questions from audience members – and on one occasion, angry heckling.
After the last year of Spotify taking constant flak over streaming’s value to artists, at Midem that company was being praised – “everyone there are music people,” said Daniels before making his Google comment in a session on indie label strategies – while YouTube (and, more surprisingly, Facebook) were being attacked.
Music good, Big Tech evil. We’ve been writing about this clash for years now, but it was more open and more emotional than we remember at any previous Midem. Yet we also found a more positive, if challenging takeaway from this year’s conference: the music industry can shed its victim status and make these Big Tech platforms work better for rightsholders and creators.
READ THE FULL STORY AT MUSIC ALLY:
What needs to be done is simple, take the sites down and keep them down. If the pirates can manage to replace their sites instantly with legions of bots, Google, with their brilliant algorithm engineers can counter it.
We need the technology giants like Google to do the things that labels, the publishers, the artists, the writers repeatedly ask them to do. They need to show corporate and social responsibility. Take down the illegal sites, keep them down and clear the way for the legal digital distributers like iTunes, Spotify, Deezer, the new Jimmy Iovine Beats service, which promises to be a very serious competitor. Those services now exist, it is no longer acceptable to say that the music industry is not available, not making its wares available online.
We’re all aware in this room that subscription is now replacing downloading — legal or illegal — but we do need those mega corporations to make a genuine effort to cooperate and feed the industry that has been so good to them.
READ THE FULL STORY AT BILLBOARD:
A lot of interesting 2013 Year End Data from Next Big Sound. We’ve been hearing a lot about how artists are going to be “empowered” by the internet and have new “middle class careers” without record labels. Thus far at over 13 years in, the numbers tell a very different story. We see more exploitation and less empowerment for professional sustainable careers.
All of the artists in our system were then grouped according to these benchmarks, and we found that an overwhelming number fall within the Undiscovered stage, in fact more than 90%. Close to 7% of the artists we are tracking are still Developing, but only about 1% of all the artists in our system can be considered Mainstream or even Mega stars.
Piracy has eliminated the incentive for investment in anything other than what can become the largest, most mainstream, major cross platform merchandising brands. The record labels have “adapted and evolved” to the reality of the new digital marketplace by building brands instead of bands that can be monetized over various platforms, like you know… t-shirts, touring, merchandising, endorsements, sync placements, etc.
Welcome to the future piracy brought you.
READ THE FULL REPORT AT NEXT BIG SOUND:
Musician and artists rights advocate Blake Morgan has launched a new website, http://irespectmusic.org/ and the hashtag #irespectmusic
Blake is known not only for his music as a solo artist, and for the label he runs, ECR Music Group but also for his inspiring editorials on HuffPo:
We’re looking forward to seeing what he’s been up too…
When he’s not on the road touring, Lowery is teaching students at the University of Georgia about the business of the music industry.
He is a vocal critic of that industry, and particularly how technology – from illegal downloading to new streaming services – has made it harder for artists to keep control of their work and to earn a living from it.
WATCH THE FULL STORY ON BBC VIDEO: