Global Music Sales Up… Three Tenths of One Percent (0.3%)… Pop The Cork… Really?

Here we go… everything is better. Problems solved. Told ya so…

It’s pretty funny to see the level of excitement on what may be a statistical flat line of global music sales. Less than one third, of one percent of a gain from year to year and you’d think people are ready to party like it’s 1999!

Not that we aren’t encouraged by what may represent the ultimate bottoming out of the industry after a decade plus decline, but a healthy dose of reality is in order. Even a net positive gain of just 3% might be cause for some celebration, but we are cautiously optimistic about a gain of only three tenths of one percent.

Stay tuned…

www.ifpi.org/content/library/DMR2013.pdf

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