JULES

What?

VINCENT

It’s the little differences.  A lotta the same shit we got here, they got there, but there they’re a little different.

JULES

Examples?

VINCENT

In Paris, you can buy a beer at McDonald’s.  Also, you know what they call a Quarter Pounder with Cheese in Paris?

JULES
They don’t call it a Quarter Pounder with Cheese?

VINCENT

No, they got the metric system there, they wouldn’t know what the fuck a Quarter Pounder is.

Pulp Fiction, by Quentin Tarantino & Roger Avary

Google is in the middle of a knock-down drag out fight with the European Commission’s antitrust authority over a very simple issue:  Google has nearly 100% market share in Europe over search (including video search through its YouTube platform), much, much higher than Google’s US market share.  Google…