A critical $16.25 billion grant program to sustain thousands of small creative venues that haven’t been able to open since the pandemic began has yet to deliver a cent of relief four months after passage, due to delays and faulty technology at the Small Business Administration (SBA). A website constructed to take grant applications closed last week after only four hours online, because of constant crashes and an inability to intake documents. It has not been restored and there’s no timetable for its return….
The disastrous situation is an example of how passing a bill is only the beginning of the policy process. Too many pundits have skipped right ahead to measuring President Biden for Mount Rushmore based on one piece of emergency legislation. But he will likely rise or fall on implementation; if beloved music venues and theaters close across the country because the SBA can’t manage a functioning website, all the legislation in the world won’t matter.
By Chris Castle
Here it is: Today is the day that the MLC is required to send out their first round of statements and payments. The deadline they gave themselves when their wrote their law.
The MLC is about to hear those beautiful words. They will hear it in English. They will hear it in Spanish. They will hear it in Bantu, French, Portuguese, Pashto, Russian, Hausa, Berber and Czech.
And songwriters will say it like they mean it. They won’t want to hear about “connect to collect” they won’t want to hear about “play your part” or the ontological definition of “match.”
They will say just one thing–show me. The MLC will hear it on the phone, in email, maybe even in person. And songwriters will want to hear everyone at MLC say those magic words. Loud. The family motto. A very personal and important thing. It should be said with conviction maybe even shouted from the rooftops.
No more hot potato. And while it may start with MLC it won’t end there. If the services think they are off the hook, there’s just one thing to say. Are you ready? You know what it is.
The money. They got it, we want it, now show it. Very simple.
But just in case it doesn’t all go swimmingly on April 15, it might be time to start thinking about drafting an affirmative obligation on your publisher to take care of any bad data in your publishing or administration agreements (or at least try–let me know how far you get). Most of what I’ve heard anecdotally about the quality of the MLC public database leads me to think that songwriters think the publisher is registering their songs correctly at the MLC. So why not put it in writing?
If you don’t, that hot potato will just keep on bouncing around if there’s not a clear place where the buck stops. The services will blame the MLC, the MLC will say you didn’t connect to collect to play your part, your publisher will blame the MLC, and round and round and round it goes.
You know what you tell them, right? The family motto.
By Chris Castle
The eight most terrifying words are “We’re from Washington and we’re here to help.” Notwithstanding the appropriation of billions in revenue, the SBA’s application portal for the Shuttered Venue Operators Grant is still not up and running. This means that at least hundreds of venues that are on the verge of collapse or have collapsed can’t get the money that Congress appropriated, or even apply to get those funds.
Remember, this grant program is not on the magnitude of the Affordable Care Act launch catastrophe or the nonexistent musical works database. The SVOG is a relatively manageable number of potential applicants by comparison. And yet they still can’t get out of their own way. Rest assured, everyone at the SBA will get their paycheck this week, their overhead will be paid for, no problem. And somewhere, someplace in the federal government’s apparatus sits billions of dollars to save our culture. And sits. And sits.
The site was supposed to launch a week ago on April 8 which was itself after months of delay. It’s no wonder the the SBA Inspector General issued a scathing report calling out the organization for mismanagement of the SVOG program–before it even launched.
So you can know two things–there’s no way to know when the money will be paid but there is a way to know that no one–and I mean not a soul–will be held accountable. They can have all the reports they want, but nothing ever happens with these things. They’re from Washington and you can embrace the suck.
By Chris Castle
As we’ve noted before, the Small Business Administration is seriously behind on opening the application process for the Shuttered Venue Operators Grant program. Turns out we’re not the only ones who are concerned–the SBA Inspector General has issued a damning report on the SBA’s failure to properly staff and administer the billions in funds appropriated by Congress to get venues up and running in the music economy.
The federal assistance directive also specifies that the Director of the Office of Grants Management appoints all grants management officers and makes decisions on the respective warrant level based on the training, qualifications, and experience of the grants officer. However, on March 10, 2021, the acting Chief Operating Officer waived the standard experience, training, and certification requirements and the agency grants training plan for administering all existing and future emergency grant programs related to the impact of COVID-19. SBA established these requirements and the training plan to address the systemic weaknesses OIG found in prior audits of SBA’s grants management.
Currently, the [SVOG] program office has one designated official and its staff are on temporary detail. At this time, SBA has not formalized a plan for staffing this office relative to the volume of applications expected. The agency has also not defined the organizational structure for administering the program.
SBA expects the majority of the awards made under this program to be $1 million or less. Based on the current risk model, these awards would be disbursed as lump-sum advance payments with minimal reporting requirements and agency oversight. It is important that the application reviewing officials use careful scrutiny to review the applicants’ proposed budgets to ensure funds will be used for allowable, allocable, and reasonable expenses. OIG believes that SBA does not have the staff necessary to provide effective oversight over the SVOG program. Insufficient oversight of the SVOG program increases the risk that funds will be misspent, inadequately monitored, or improperly paid.
The Inspector General tends to worry about waste, fraud and abuse, but does it really need to be said that they assume the money is actually paid?
It is incredible that Congress has appropriated the funds but the bureaucracy cannot manage to get the funds through the last mile to the venues that desperately need the money–it’s really beyond desperation. I realize that the stimulus bill was passed immediately before a change in Executive Branch administrations, but that’s really no excuse.
Right now the money is just sitting at SBA and there better be a nice crisp answer for when applications are open and when money is to be disbursed. Applications were supposed to be open today, but the Inspector General’s report strongly suggests that there is not enough staffing available to actually process the applications. Remember–the money for this one comes directly from the SBA.
Austin Rep. Roger Williams, the bill’s House author, issued this statement:
“The SVOG Application opened this afternoon at 12pm ET. I’ve already heard from constituents experiencing issues with the SBA’s application portal, as of this afternoon the SBA temporarily suspended the portal due to technical difficulties. The SBA’s rollout of the SVOG has been torturous for venue operators who were promised relief more than 3 months ago,” said Congressman Williams. “My bipartisan Save our Stages Act authorized the SVOG and was signed into law by President Trump on December 27th. Under the Biden Administration the program has been plagued with delays and mismanagement at every juncture. President Biden failed to put in place capable SBA officials to deliver relief for small businesses and taxpayers in need. Just yesterday, the SBA’s Office of the Inspector General issued a report detailing the Biden SBA’s shortcomings with the SVOG, which hampered the application process and called into question whether the appropriate governance and oversight is in place.
It’s critically important that that the House Small Business Committee address the SBA’s shortcomings. Further delays for eligible business owners are unacceptable. I urge the SBA to make the SVOG a top priority moving forward and President Biden to put qualified individuals into key leadership positions so similar failures will not occur in the future.”
By Chris Castle
We all breathed a bit easier when we heard that the $15 billion Save Our Stages legislation authored by Austin Rep. Roger Williams and Texas Senator John Cornyn had passed the Congress and was signed into law last December as part of the $2.3-trillion Consolidated Appropriations Act of 2021. SOS is administered by the Small Business Administration and allows live performance venues, movie theaters, and talent agencies to apply for relief grants if they’ve lost at least 25% of their revenue due to the pandemic up to a maximum of $10 million. Venues employing fewer than 50 full-time (also known as every music venue I know of) can apply for a share of a $2 billion of the fund to cover payroll, rent, utilities, and insurance.
The problem is that the Small Business Administration has failed to implement an application process so that venues can even apply–and months are going by. As states reopen, thriving venues are going to be a big part of the economic recover, particularly in a state like Texas. What’s even more bizarre than the SBA not having an application process in place (or bridge loans or something) is that the City of Austin has managed to distribute millions to the Austin music community while waiting for the legislation, which Rep. Williams and Senator Cornyn got through Congress in record time–which may be because Austin wants to keep the title of “Live Music Capitol of the World” when the live music business reopens.
It is very difficult to understand why the SBA is taking so long to distribute appropriated funds for federal legislation that was bipartisan and not controversial. It’s not just me–Governor Abbot’s Texas Music Office s leading the charge to light a fire under the SBA.
If you want to let you views be known, you can write to the SBA at firstname.lastname@example.org contact your local members of Congress or your state and city economic development offices.
Here’s a letter from Texas Music Office Director Brendon Anthony to the head of the SBA asking for her to expedite the applications:
February 25, 2021
Tami Perriello, Acting Administrator
U.S. Small Business Administration
409 3rd St SW
Washington, DC 20416
Dear Acting Secretary Perriello:
Thank you for all that you do in service of the SBA, on behalf of the American people. And thank you for your organization’s steadfast work assisting small businesses across the state of Texas, and beyond, during the pandemic. At the TMO, we hear firsthand from our constituents that the daily work of the regional SBA offices has provided an invaluable lifeline of resources and information, supporting the livelihoods of countless hardworking Texans.
As Director of the Texas Music Office (TMO), a division of the Office of the Governor’s Economic Development & Tourism Office, my team and I represent the more than 210,000 constituents and their permanent jobs within the Texas music industry. We implore you to accelerate opening the application window for the U.S. Small Business Administration’s (SBA’s) Shuttered Venue Operators Grant in order to help provide a bridge to saving one of the first industries impacted by Covid -19 mitigation,and ultimately one of the last industries that will be able to fully re-open.
As of February 2020, combined, the music industry and music education in Texas directly accounted for $4.4 billion in annual earnings, and just over $ I 0.8 billion in annual economic activity. The ripple effects associated with the direct injection related to music business and music education in Texas bring the total impact to $8.8 billion in earnings and $27.3 billion in annual economic activity.
Although most music fans around the world are familiar with our state’s largest music brands like Austin City Limits Festival and the SXSW Music Conference, it’s the small venues and historic dancehalls where Texas musicians cut their teeth which are currently impacted by closure. These hallowed venues are the testing grounds for our chart-topping artists like Beyonce, Selena, Willie Nelson, George Strait, Travis Scott, and so many more.
As each week passes, we lose more and more small music venues to permanent closure. The Shuttered Venue Operators Grant will be a crucial stopgap to helping our state’s music industry survive, providing the state’s music venues a bridge to help them weather this catastrophic event
On behalf of the Texas Music Office and its constituents from all across the state, please take the necessary steps to open applications for the Shuttered Venue Operators Grant so that the Texas music industry and the thousands of individuals employed by the state’s small venues – may live to see another day, as the permanent closure of these venues would be immeasurable to our state’s economy and culture.
Director, Texas Music
Office Office of the Governor
The venues really need our help to pry loose the money from the SBA that has already been appropriated by Congress. I don’t ask for this often, but the Trichordist audience is very effective at contacting their governments. Remember, that’s email@example.com
SoundCloud is the first music service to adopt a version of the ethical pool principles in a user-centric royalty model and I have to applaud the effort. It’s a really good first step. “Fan Powered” royalties tries to connect the dots between what fans actually listen to and what fans actually pay for.
Remember, the point of the ethical pool was to do something right now to remedy the hyper efficient marketshare distributions of the “big pool” or “market-centric” royalty allocation model that is pretty much the rule with digital music services (and to one degree or another with streaming mechanicals, too, although that’s a topic for another day). I acknowledged the transaction cost involved of truly changing the model which would require renegotiating all the big pool catalog licenses. The workaround in ethical pool is to allow those who want out to opt in to a user-centric model that would be separate from the big pool. This is a way to avoid the significant transaction costs of trying to change a system that is working well for some but not all artists on the service.
SoundCloud appears to have done something very similar. This accomplishes another goal of ethical pool which is to not upset the big pool model entirely as it is working for a lot of people and there’s a benefit to the entire industry that flows from that success. By adopting this middle-ground user centric model, SoundCloud is actually able to promote its user centric method as a competitive advantage to attract independent artists to sign up with the service.
When you consider that the real choice of independent artists is to stream or not to stream because the revenues are microscopic but the cannibalization is gigantic, it is competition that is going to get the market forces aligned to produce real organic change. If services understand that offering at least some version of user centric is actually a competitive advantage, we may find that there’s greater uptake than anyone imagined.
It must also be said that fans will feel a lot better about SoundCloud’s model than the market-centric approach. It comes as abrupt news to fans that their royalty is being paid for music they don’t listen to–it’s only a matter of time until someone brings a false advertising claim against the services for failing to educate consumers about that one. And this is really the underlying issue with whatever flavor of user-centric you like: It’s better for the fans. As the erudite Martin Goldschmidt said in MusicAlly:
The bottom line, for me, is that user-centric is obviously a big win for the consumer. Long term, this will be a big win for artists, labels, distributors and DSPs. And we will all make more money.
Or as one fan said to me, I’m tired of my money funding crap. This is an isolated anecdote, but imagine what will happen if a million fans (or even 1,000) had this same reaction. All while the services are literally printing money.
As you can see from this comparison of Spotify share price to the FAANG stocks (Facebook, Amazon, Apple, Netflix and Google), Spotify has far, far outpaced the FAANG stocks in its relative growth rate. You can also see that the COVID pandemic that has decimated the artist community has been rocket fuel for Spotify’s riches and has made Daniel Ek a multi-multi billionaire all why paying out fractions of a penny to artists.
You can find the SoundCloud user centric royalty terms here. And bear in mind–we’re all better off if artists don’t feel they have to opt out of the entire streaming business in order to make a living.
One of the questions that immediately comes to mind with the announcement of the MLC’s $424 million black box payment is how did they get away with owing so much money to so many people for so long? Tough question to get an answer to for the average songwriter, but good news: The UK Parliament’s inqiury into the economics of streaming is meeting on February 23 and will have before it senior representatives of Amazon, Apple and Spotify! Great timing! These three companies alone account for $350,000,000 in black box, or 82% of the total.
So not only can the Committee inquire into how long the companies got away with it and the justification for holding onto so much of other people’s money for so long, but the Committee could also inquire as to whether there are any UK songwriters included in the respective companies black box payments for exploitations in the US during the worst pandemic in living memory.
Remember, these services are required by law to obtain a license to exploit all these songs. This was always the deal and they knew going into business what was expected of them. The law requires them to find the songwriter or not use the song. It doesn’t require them to not find the songwriter but use the song anyway.
According to an MLC press release, the MLC has $424,384,787 from digital music services:
The Mechanical Licensing Collective (The MLC) announced today that it has received a total of $424,384,787 in accrued historical unmatched royalties from digital service providers (DSPs), together with corresponding data reports that identify the usage related to these royalties.
A total of 20 DSPs separately transferred accrued historical unmatched royalties to The MLC as required in order for them to seek the MMA’s limitation on liability for past infringement. In addition to the accrued unmatched royalties transferred to The MLC, the DSPs concerned also delivered more than 1,800 data files, which contain in excess of 1.3 terabytes and nine billion lines of data.
This is a lot of money, but you do have to ask if this is what they admit to, now much is really there? Time will tell. You also have to ask whether they would have paid the money at all if it weren’t for the lawsuit brought against Spotify and the Harry Fox Agency by Eminem publishers Eight Mile Style and Martin Affiliated. Once the services got it through their heads that moving the goalposts wasn’t going to get them off of the front pages of the class action lawyer magazines (with a map that said “X MARKS THE SPOT”), the money was forthcoming.
Here’s the list of services that the MLC says paid the headline number:
Note that the top five payments are from Apple, Spotify, Amazon, Google and Pandora. It is simply laughable that of this group, the two biggest offenders are Apple and Spotify for different reasons. Apple tries to position itself as a friend to artists and songwriters and is the worst offender. Spotify has literally no excuse as they have been sued multiple times and as we now see for good reason. Amazon and Google are two of the biggest technology companies in commercial history, but they can’t find songwriters.
The moral of the story is that you can’t find what you don’t look for. And of course the one sided drafting of the Music Modernization Act basically gives the services a pass on whether this payment was even accurate. You have to think that if the accounting was so sloppy that these paragons of technology missed the target by 100s of millions, there very easily could be 100s of millions more that we’ll never get. Do not let anyone tell you that this is some great victory by the lobbyists–this is a great victory by the lobbyists for Big Tech. They are paying us with our own money through a pig in a poke. If our lobbyists are going to celebrate anything, they need to celebrate when every penny is accounted for and paid to the right person. And there should be no cost-benefit analysis because as we were told many times, the services are paying for it. So they should pay for all of it, including the distribution to the long tail. In other words, our lobbyists should celebrate only if the market share distribution is zero. Surely they thought of this.
But now the hot potato is at the MLC which is financed by all these same offenders. We need to ask if the money reported by the MLC is the exact sum that they received from the participating DSPs or if there were any “fees” that disappeared from view before it was reported. We also need to ask if the monies received by the MLC is the exact same dollars that were paid by the DSPs and whether any “fees” disappeared before the money got to the MLC.
But all in all, a potentially good day provided that money immediately begins flowing to songwriters. There’s a long way between here and there, but keeping pressure on will keep attention on that juicy target.
by Chris Castle
Title I of the Music Modernization Act established a blanket mechanical royalty license, the mechanical licensing collective to create the musical works database and collect royalties, the Digital Licensee Coordinator (which represents the music users under the blanket license) and a system where the services pay for the millions evidently required to operate the MLC and create the musical works database (which may happen eventually but which currently is the Harry Fox Agency accessed via API).
Title I also established another first (to my knowledge): The United States became the first country in the world to charge music users a fee for availing themselves of a compulsory license. The way that works is that all users of the blanket license have to bear a share of the costs of operating the MLC and eventually establishing the musical works database (and whatever else is in the MLC’s budget like legal fees, executive pension contributions, bonuses, etc.). This is called the “administrative assessment” and is established by the Copyright Royalty Judges through a hearing that only the DLC and the MLC were (and probably are) allowed to attend, yet sets the rates for music users not present.
The initial administrative assessment is divided into two parts: The startup costs for developing the HFA API and the operating costs of the MLC. The startup costs for the API, vendor payments, etc., were assessed to be $33,500,000; that’s a pricey API. The first year MLC operating costs were assessed to be $28,500,000. Because it’s always groundhog day when it comes to music publishing proceedings before the Copyright Royalty Judges, the method of allocating these costs are a mind-numbing calculation that will require lawyers to interpret. With all respect, the poor CRJs must wonder how anything ever actually happens in the music business based on the distorted view that parades before them. You do have to ask yourself is this really the best we can do? Imagine that the industry elected to solve its startup problems by single combat with one songwriter and one entrepreneur staying in a room until they made a deal. Do you think that the best they could come up with is the system of compulsory licensing as it exists in the US? Maybe. Or maybe they’d come up with something simpler and less costly to administer in the absence of experts , lobbyists and lawyers.
My feeling is that the entire administrative assessment process is fraught with conflicts of interest, a view I made known in an op-ed and to the Senate Judiciary Committee staff at their request when the MMA was being drafted. The staff actually agreed, but said their hands were tied because of “the parties”–which of course means “the lobbyists” because the MMA looked like what they call a “Two Lexus” lobbying contract. Not for songwriters, of course.
Yet, the DLC appears to have reconsidered some of this tom foolery and should be praised for doing so. The good news is that the market’s gravitational pull has caused the allocation of the assessment on startups to come back to earth in a much more realistic methodology. Markets are funny that way, even markets for compulsory licenses. While still out of step with the rest of the world, at least the US precedent appears much less likely to have the counterproductive effects that were obvious before MMA was signed into law due to the statute’s anticompetitive lock in. And the DLC should be commended for having the courage and the energy to make the fairness-making changes. That’s a wow moment.
Hats off to the DLC for getting out ahead of the issue. I recommend reading the DLC filing supporting the revisions (technically a joint filing with MLC but it reads like it came from DLC with MLC signing off). It’s clearly written and I think the narrative will be understandable and informative to a layperson (once you get past the bizarre structure of the entire thing). The DLC tells us the reasons for revisiting the allocation:
Since the Judges adopted the initial administrative assessment regulations, the Parties [i.e., the DLC and MLC since no one else was allowed to participate even if they had a stake in the outcome] have gained a better understanding of the overall usage of sound recordings within the digital audio service industry, as well as the relative usage of various categories of services. This information has led the Parties to conclude that the allocation methodology could have significant impacts on smaller Licensees, and that the allocation methodology should be modified to better accommodate these Licensees, and that such is reasonable and appropriate. This is particularly the case as these Licensees transition to the new mechanical licensing system set forth in the Music Modernization Act (“MMA”) and navigate new reporting requirements, and further as the country continues to generally struggle through the economic and health effects of the ongoing COVID-19 pandemic. While the cost, reporting requirements, and impacts of the pandemic are experienced by all Licensees, the Parties believe that it is reasonable and appropriate to modify the administrative assessment to better address the situations of smaller Licensees.
The “old” allocation resulted in this payment structure for services buying into the blanket license (setting aside download stores for the moment):
It was that $60,000 plus an indeterminate share of operating costs that was the killer. The new allocation is more precise applicable to other than download stores:
This makes a lot more sense and one can believe that some startups actually were asked what they think. Remember, David Lowery sent an open letter to the CRJs in 2019 raising this exact point reacting to the bizarre initial administrative assessment hearings:
The Judges should take into account that no startup has been present or able to negotiate the many burdens placed on them by this settlement. In particular, they have not been able to be heard by the Judges on the scope of these financial burdens that their competitors—some of the richest multinational corporations in history—have unilaterally decided to place on them with no push back.
This isn’t to say that any would be brave enough to come forward and challenge their betters if given a chance. But they should at least be given a chance.
There are some twists and turns to the new rule which was adopted by the CRJs as a final rule on January 8, 2021, and any startup should obviously get smart about the rules. But–these latest amendments have established two really great things: First, the DLC is paying attention. That is very good for the reasons David raises. The other is that the DLC is apparently actually talking to someone other than Google and Spotify and coming up with reasonable compromises. This is very, very good. Let’s hope it continues.
We’ll be watching.
Guest post by Chris Castle
Our sister site Artist Rights Watch fielded a Mechanical Licensing Collective Awareness Questionnaire during January targeting songwriters attending our MLC webinar. (MLC Awareness Questionnaire 1/31/21 n=120.) The purpose of the questionnaire was to give the panelists some idea of the awareness level of attendees about the issues we intended to discussed based on early responses to the survey. You can read the analysis of the responses here, but I’m going to discuss them briefly.
Of the 120 people who responded, responses suggest that approximately 70% of respondents personally handled the business and administration of their song catalogs, 50% were self-administered, and 50% administered song catalogs of 100 songs or fewer. In other words, the majority of respondents were exactly the kind of self-administered songwriters or administrators we sought to connect with and who are eligible to stand for the MLC board seats devoted to self-administered songwriters if the right insiders nominate them . We are still analyzing the geographic data, but about 16% were from California zip codes with the rest distributed across Texas, Georgia and other fly-over states predictably not represented on the MLC’s board of directors.
The basic questions about the MLC awareness we were trying to better understand were whether respondents even knew what we were asking about, and if so, how did they know. This will help understand the success of the information efforts to date by the MLC, the DLC, and the Copyright Office. We also wanted to know if respondents felt that they knew enough about the MLC to advocate for themselves with the MLC as an effectiveness metric for other educational efforts to date.
An encouraging 63% of respondents had heard of the MLC, but 22% had not. Less encouraging was 6.67% who had both heard of the MLC and successfully registered and 4.17% who had heard of it but had not been able to register.
When asked how they had heard of the MLC, respondents were asked to respond to a list of potential sources, including “other”. The largest source of information was “news media” at 27.35% and the next largest was “other”, which included a variety of sources including The Trichordist, Artist Rights Watch and MTP.
However, given the other answers, the education efforts of the MLC (including HFA), the DLC and the Copyright Office did not seem to be making much penetration into these respondents, although the Copyright Office led the pack, sometimes by a lot. This is curious because it’s not really the Copyright Office’s job and they are not being paid millions to do it.
As a measurement of the cumulative effectiveness of the educational outreach by the MLC, DLC and Copyright Office, we asked whether respondents felt they could advocate for themselves with the MLC. 60.83% answered “no” or that they “could use some help.” This was surprising, and I would have preferred to see that number down in the single digits.
Of those who tried to register with the MLC, 15.38% of respondents successfully registered, 12.5% were told to use HFA, but 32% were “not sure” what they were told to do by the MLC. I think that it’s safe to explore whether the data indicate that the educational outreach has resulted in an abysmally low registration rate.
For whatever reason, this language has appeared on the MLC’s website in recent days:
Prior to January 1, 2021, DSPs operating under a compulsory license were required by law to account to rightsholders on a monthly basis, within 20 days after the end of each month. Starting on January 1, 2021, DSPs operating under the new blanket license will have 45 days after the end of each month to send their usage reports and royalty payments to The MLC. The MLC will then take 30 days to perform its matching functions and calculate the royalties due to each of its Members. That means that The MLC will send out royalty payments and statements to Members roughly 75 days after the end of each monthly period. Because the total duration of the new distribution process will be longer than the old process, there will be a two month gap at the beginning of 2021 between the time rightsholders receive their last monthly statements and payments from DSPs under the old process and the time when they receive their first monthly statements and payments from The MLC under the new process.
12% of respondents said that they were paid monthly and 60% of respondents were paid quarterly or “other” than monthly or quarterly.
We will be studying the responses over the coming weeks, but I had a few thought on the responses and a couple recommendations.
- I’m going to ask if ARW can field the same questionnaire periodically to see how responses vary over time. UPDATE: ARW will be fielding a new survey with a few additional questions, you can participate at this link.
- It appears that of all the media the experts are using to get their messaging out, the one making the greatest penetration for mere awareness is news media. However, respondent’s lack of confidence in their ability to register with the MLC as well as the low level of successful registrations hasn’t yet supported a conclusion that the experts’ well-funded efforts are producing greater MLC registrations or a greater understanding of how to register, or, and most importantly, actual registrations.
- There seems to be considerable confusion for whatever reason about someone else doing the registration for songwriters, be it administrator or publisher. Outside of the survey, we have anecdotal evidence that songwriters are finding that their songs are not registered with the MLC after having been assured they would be by their publishers. Because of the announced songwriter payment gap that the MLC anticipates in the first few months of its operations, songwriters may only find out they are not registered when their payments stop.
Recommendation: One technique I observed with a SoundExchange information session was that artists were able to bring their laptops to a seminar where they were literally walked through the SoundExchange registration process step by step after the informational Q&A session concluded. Even during COVID this could be accomplished using screen share.
By using this technique, the MLC could make sure that the end result of their webinars, etc., was that songwriters or publishers registered works and learned how to do so for the remainder of their catalog. Plus they knew who to call if they had any problems or further questions. This takes time, but the whole process takes time and you’re only fooling yourself if you think otherwise, to be blunt. I would say that it matters less how these people managed to waste two years in which they could have been doing this than it does to fix the problem right here, right now. Do not let them tell you that the need only arose on the License Availability Date of 1/1/21 because that is just a CYA lie.
Recommendation: The experts should make a focus of their messaging a very clear statement that if you don’t register you will not get paid. That is the harsh reality. By hiding that ball, they do everyone a disservice. Maybe an unregistered songwriter will eventually be able to claw their royalty back from the black box at some point in the future, but in the time of COVID, that claw back comes with a mortality rate.
Recommendation: No accrued but unpaid royalties for the first two or three years of the MLC’s operations should be able to be placed in the black box. Not that they wait to pay out black box for 3 years, but they cannot use any of this money for black box–ever. Like state unclaimed property offices, they hold the money forever. The reason is that there is a greater than 50% chance that the reason funds are unmatched is because of the MLC’s startup missteps, not anything the songwriter did.