USC Studies How Online Piracy Profits from Advertising Revenues

Some great work has been done this year by Jonathan Taplin and the USC Annenberg Innovation Lab in studying the relationship between online ad networks and media piracy for profit.

Large Pirate sites distribute illegal content and continue to steal trademarked, copyrighted content and siphon millions of dollars away from the creative community, making it much harder for artists to make a living. We do not believe that government regulation alone is the answer to the Piracy problem, but rather that the self-regulation of major sectors like the online advertising industry could make it harder for the “Kim Dotcom’s” of the world to unfairly exploit artists.

A fantastic round up of media coverage from the universities research can be found here: