About Social Media and Internet Advertising | AdLand

Our friends at AdLand recently posted this story “Nice ad you got. Be a shame if no one saw it.” They detail how social media sites like YouTube and Facebook are becoming more and more aggressive in leveraging their platforms to require payment for engagement.

Bands take note, these platforms are charging you to reach the audience you built for them…

The article is a must read, a small except below.

In 2012, GM stopped advertising on Facebook. It took its 40 million dollars elsewhere. When Facebook started reducing organic reach it became even clearer that social media is not the bargain, or effective juggernaut it was purported to be.

Consider that analog media print for a moment. You spend money to place an ad in GQ, and it goes in GQ’s across the country. There is no guarantee someone will buy the magazine, of course, but if they do, there is a good chance they’d see your ad. If Facebook owned GQ, you’d place an ad in it, and then Facebook would hide 90% of the magazines unless you paid them to put the magazine featuring your ad on the magazine stands.

So we live in the digital age where media channels like Youtube and Facebook seem only effective if you pay for views to inflate your numbers (and likes if you’re even more smarmy). And remember, a vast majority of Youtube videos (ads or otherwise) do not go viral. Then in Facebook’s case you’re dealing with a a quasi-Mafia-style practice of paying them to “boost” your post to an audience you worked hard to cultivate.

PLEASE READ THE FULL STORY AT ADLAND:
http://adland.tv/adnews/nice-ad-you-got-be-shame-if-no-one-saw-it/1541959236

BitTorrent 99% Infringing, 100% Disinformation… now with Ads.

We’ve reported before on BitTorrent’s claim that they are “not designed for piracy” despite multiple studies and research finding over 99% infringing content being distributed using it.

The latest comes to us from AdLand.tv who are offering commentary on BitTorrent’s recent move into outdoor advertising that first appeared in Gizmodo.

The opening of Gizmodo’s article reads thusly:

“Torrenting” is kind of a dirty word. It makes you think piracy, doesn’t it? Well it shouldn’t. Torrenting isn’t illegal. It’s not even morally ambiguous. It’s just a way to send data, and it’s awesome.

Yes. That’s right. Keep telling yourself that. Guns don’t kill people. People do. It’s not the syringe, it’s the heroin. It’s not the file sharing platform enabling copyright infringement; its the millions of users using the site to infringe.

Baa, baa, baa, Sheeple.

As usual the folks at AdLand have a wonderful way of exploring the ad campaign by BitTorrent.

“The internet should be regulated people-powered.”

What other industry do you know that has near zero regulation except Big Tech? We have Alcohol, Tobacco and Firearms (ATF) the Environmental Protection Agency, the Food And Drug Administration, and the Occupational Safety and Health Administration (OSHA) to name a few of the regulators. Big Tech doesn’t even police itself because if it did, it would be losing money by the truck load. This isn’t even up for debate.

People-powered, my ass. In the immortal words of our dear president, we didn’t build that. Someone else did. They built the internet, the websites, the software. The search engines. The email programs. Just as someone else created the content you’re helping yourself to for free. Don’t fall for this “people-powered” bullshit at all. The artists and musicians (you know– the people) do not make money off torrent sites from the ‘exposure.’ This has been reported on ad nauseam. The only people who have the power are the Big Tech companies getting rich off of content they don’t own.

READ THE FULL POST AT ADLAND.TV:
http://adland.tv/node/156095#sJh2zH6EcHXqaxFB.99

Artists Rights Watch – Sunday Jan 20, 2013

Grab the coffee!

Recent Posts:
* Well this is Embarrassing, a Tunecore Ad on 4Shared…
* Don’t Get IRFA’d: Westergren’s Fake “Tour Support”
* Golden Globe Winner Adele Exploited by American Express, AT&T, British Airways, Target and Nissan

From Around The Web:

COPYRIGHT ALLIANCE:
* The Silver Lining of the SOPA Debate

ADLAND:
* Youtube and Google have money problems

GRAPHIC LEFT OVERS:
* Creatives Stunning Revolt Against Big Bad Business

As best I can determine, none of the creators of these images were asked to participate in a program that paid them peanuts (a one time payment of $12) and gives away their work hundreds of thousands of times. This is a great deal for Google and its users and a complete disaster for the photographers who participate against their will.

“D-Day” (Deactivation Day) is set for February 2nd and a growing number of contributors are pledging to deactivate their portfolios or pull large numbers of images until the one million image mark is met.

MICROSTOCK POSTS:
* Photographers plan to remove images from iStockphoto

THE CURTIS AGENCY:
* More Horror Stories from the Digital Book Bazaar

I have often written that piracy is the biggest threat to the e-book business. (visit Pirate Central). This is a good instance why. – Richard Curtis

DIGITAL MUSIC NEWS:
* Study: A Majority of Americans Would Support Moderate Piracy Enforcement…

MEDIABISTRO:
* How to Stop Piracy: Carnegie Mellon Professor Michael Smith at DBW

“The shutdown of Megaupload caused a statistically significant increase in digital sales,” he said, comparing numbers between countries with high Megaupload usage to countries with low Megaupload usage.

LAS VEGAS REVIEW JOURNAL:
* At adult expo, fans hunt autographs while pros battle piracy

PHILSTAR.COM:
* TFC Japan all-out in its anti-piracy campaign

“We have an office here that provides em- ployment as it serves the community it is in. We are grateful that the new anti-piracy laws in Japan recognize the ‘sensur- round’ value of the busi- ness that we bring and the empowering impact of the content that we deliver to our target audience,” says Olives.

“There are naysayers who said that piracy is an unwinnable war,” narrates Lopez. “But we believed that piracy should be treated like a disease that needs to be eliminated. You always start effective disease preven- tion through mass information. People need to know what the disease is and what it does. And you need partners who share the same faith in the cause. We found one in OMB chairman Ronnie Ricketts.”

SE TIMES.COM:
* Balkans need better intellectual property protection

“Potential investors are not much interested to invest in a country where intellectual rights are not protected,” Blagojevic said, adding that infringement of these rights has caused substantial losses to Serbia’s economy.

Citing International Data Corporation statistics, Blagojevic said the value of pirated software in Serbia in 2011 was estimated at nearly 87 million euros.

“If the piracy rate would be dropped 10 percent, the state budget revenues could increase $20 million [14.9 million euros] and some 10,000 jobs could be opened, primarily in the IT industry,” Blagojevic said.

AD AGE:
* If Pandora Can’t Monetize Mobile, Can Anyone?

MUSIC TECH POLICY:
* What’s all this then? Google’s “Ad Cops” Are Missing the Point
* How the Rate Court Cottage Industry is Leading to the Destruction of Collective Licensing
* Brand Sponsored Piracy and Award Shows: British Airways Delivers the ultimate insult to Adele

TECH CRUNCH:
* Keen On… Incubus: Limousines, Feeling Dirty and Being Kicked In The Balls (TCTV)

HYPEBOT:
* Ted Cohen On Music Tech And The Music Industry [INTERVIEW]

Do you still favor subscription over advertising-based music services?

Yes, I do. I don’t think that the advertising model so far has proved to be sustainable. I think that we have undervalued subscription. I am paying $150 a month for cable. I watch 20 or 30 hours of TV a week. I probably listen to 50 to 60 hours of music a week. I’d argue with you that music is worth more than $10 a month subscription service.

The labels were so concerned about (piracy)—and I was there at the time—that we had to come up with a price that was just a little bit more than free to convince people that they should pay. So far, we have not been able to raise the price. I think that music is worth at least $20 or $25 a month.

THE PRECURSOR:
* The Google Lobby Defines Big Internet’s Policy Agenda

READ WRITE:
* Is Kim Dotcom’s New Site, Mega, The Wild West Of Piracy?

UPDATE FROM THE CES “PRO-ARTIST” PANEL:

CES Panel Moderator and CNET writer Declan McCullagh discloses artists and creators representatives were not actually invited despite CES claiming they were. As we reported, the panel was comprised of anti-artist and anti-copyright publicly acknowledged Google paid shills.

MARIA BUSTILLOS:
* Yes and No (Lessig, Swartz and Society)

Weekly News and Recap! Sun Aug 19, 2012

Grab the Coffee!

After a brief break the weekly news is back. We also encourage our readers to send us news and stories you discover that you’d like to share with other Trichordist readers. Send your submissions to:  the trichordist (one word) at mail dot com. That’s mail dot com, no “g”.

Recent Posts:
* BMW’s Response to Ads for Its Brands on Pirate Sites
* Isohunt: Bringing People Together on the Wall of Shame
* Mullets, Platform Shoes, Mack Daddies and Public Knowledge
* Dead Kennedy’s Exploited by Charter, Blizzard, Alaska Airlines and 1-800Flowers
* Dear American Express: Stop advertising on sites that illegally exploit my music.
* Free Pussy Riot Now! This is what Real CENSORSHIP Looks Like.
* Who Speaks For The Internet? Do Artists have No Voice Online?

Pussy Riot sentenced to Jail Time, where is the internet Protest and Black Out in response to Real Censorship?
– This is what real and true censorship and oppression looks like and the internet is oddly silent. As yet we’ve not seen the kind of outrage (and outage) sparked by both SOPA and ACTA, which protected artists rights against exploitation. It is sad and confusing that the internet freedom fighters such as Google, Wikipedia and others have not come to the aid of true oppression and censorship. But then again, Pussy Riot is experiencing their troubles in the real world, not online. This is a very important story and we urge all of our readers to educate themselves about it. Mark Levine writes for Al Jazeera, “There are hundreds of artists who perform under threat to their freedom and lives, who also deserve our solidarity.”
* Amnesty International
http://amnestyusa.org/pussyriot
* Free Pussy Riot
http://freepussyriot.org/

Google changes search ranking policy, internet and tech blogosphere have fetal meltdown:
– Google announced that it will start dropping the rankings of sites with a history of infringement in it’s search rankings. We and many others have been advocating this for a long time. It is both encouraging and frustrating that these seemingly impossible policies (like youtube content management and audio fingerprinting) just make it appear to us that Google is the boy who cried wolf. That said we applaud Google, for these policy changes that have the tech blogosphere whining like a baby without a bottle. Let’s be clear about this, these policies are, have been and will be about money and Google’s best interest. Eric Goldman’s piece in Forbes is representative of the kind of fetal meltdown the Google faithful are experiencing, including the EFF. Politico noted Google’s stat that  of the 4.3 Million DMCA requests filed in one month, 97% we in fact infringing. We fully expect to see more inevitable policy changes along these lines in the future, let the screaming begin…

Related : Pirate Sites lose their cookies over Google’s policy change:
– Hmmm… it’s funny how when the pirates need to “adapt and evolve” how much whining we hear. Torrent Freak reports on how The Pirate Bay and Isohunt are in a defcon 4 panic because they know, like we do, once Google acknowledges that these sites are infringing we have started down the road to real progress for creators and artists.

Pirates eat their own in response to uTorrent’s announcement to include adware in the client:
– It never fails to amaze us how those infringing and exploiting artists feel they deserve to be paid for their labor, despite running a site that denies artists the ability to be compensated for their labor. We love this quote from one of the uTorrent developers reacting to the stream of criticisms, “µTorrent is an excellent application which comes for free, but you must understand that its development doesn’t. You just have no authority to sit in judgment over that.” Yes, please tell us more about the importance of being compensated for your labor…

Topspin’s Ian Rogers joins in letter arguing against the protection of Artists Rights:
– We like Ian Rogers alotl. Readers of The Trichordist will know that we frequently refer to Ian’s awesome post-sopa editorial on hypebot calling for non-legislative, cooperative solutions between the tech and content industries in the form of a content database and registry. It is with great disappointment that we saw Ian’s signature on a letter with many people who aggressively campaign against artists rights from the illegal exploitation of their work and fair compensation online. I’m not sure what artists are using Topspin these days, but it gives us pause when the CEO is so aligned with those who are seemingly so opposed to artists rights.

Controversial Tunecore CEO Jeff Price has exited the company:
– We can’t say that we’re surprised. We love Jeff for his passionate and unapologetic opinions about the record industry but often wondered about the accuracy of his perception. Jeff no doubt has done a lot of good on behalf of artists at Tunecore, but also was a bit too defensive and combative when called upon to engage in serious conversations about the reality of life for musicians in the piracy age. Jeff missed the mark and missed the point with an ill informed abusive rant aimed at the widely embraced “Letter To Emily” by David Lowery here on the Trichordist. We believe Tunecore offer a great service to many musicians, but the model would appear to have a glass ceiling. Only so many people are going to keep renewing fees for a service from which they can not recoup those fees, and/or the actual costs to make, market and promote an album. We always thought Jeff would have been better served understanding the real enemy of artists in the 21st Century is for profit piracy and not the major labels (which he oddly defends in the case of Spotify). We hope wherever Jeff lands he will have learned from this experience and continue to be a vocal advocate for artists rights.

Red State reports on the state of the Internet Policy:
– We’re always encouraged to see the issues facing artists and creators reaching a wider audience and greater awareness. Neil Stevens reports in this post from Red State on how Google still makes good money off of slavery and copyright infringement, the ever changing stories told by Kim Dotcom, and comments that Anonymous hasn’t gotten past banging on the table and screaming for what they want: free stuff, legal or not.

AdLand reports on how major brand advertising appears on sites with infringing content exploiting artists:
– We highly recommend checking the AdLand website. A lot of very useful and informative info. We like their no holds barred attitude in addressing the inequities happening online.

Things we like to see, Fair Trade Music Seattle:
– We hope to see more organizations like this for musicians and artists rights. We been saying for a while that people are willing to pay more for fair trade coffee once they’ve been educated, so fair trade music should benefit from the same philosophy to benefit working musicians.

What do Aimee Mann, Neko Case, Talib Kweli all have in common? Tune in this week and find out…
– Starting this week, we’ll be exploring the real word effects of the exploitation economy as we look at how brands, agencies and ad networks appear to be benefiting from the infringing and illegal exploitation of not only artists work in their music, but also the artists name and brand itself.

Reader Comment of the Week:
– This week’s user comment is from Bill Rosenblatt in response to the post Who Speaks For The Internet? Do Artists have No Voice Online? in which we discuss the parties who claim to speak for everyone online. Bill’s comment, “As for Mike Masnick, he’s the Rush Limbaugh of the Internet – he and his Dirtoheads…”