Tag: Artificial Intelligence

@justinebateman wants to see AI contract terms in actor agreements and music folk should be checking, too

Chris Castle says: If you are seeing contract language that allows the other side to use your name, image, likeness, voice, etc., take a close look at the rights granted. It may not be that obvious. Like all other configuration changes in the past, artists, producers and songwriters need to look at their existing agreements and see how old language will be interpreted to cover AI.

Example: Label will have (i) exclusive record artwork merchandising rights; and (ii) exclusive rights to sell merchandise embodying three (3) exclusive designs per contract period, alone and in conjunction with Artist’s names and approved pictures, likenesses and other identifications, subject to Artist’s approval with respect to such matters as product design and manufacturing.

“in conjunction with”, “other identifications” and “approval with respect to such matters as” each take on new meaning.

Example: Artist acknowledges that Label is the exclusive owner of all rights of copyright in Masters and Records embodying the results and proceeds of Artist’s recording services made pursuant to the Recording Agreement or during its term, including the exclusive right to copyright same as “sound recordings” in the name of Label, to renew and extend such copyrights (and all rights in and thereto are hereby assigned to Label), and to exercise all rights of the copyright proprietor thereunder as provided in the Recording Agreement.

Recordings “made pursuant to the Recording Agreement or during its term” could mean AI works.

Example: As used in this agreement, “Other Entertainment Services” shall mean any and all entertainment industry activity that are not otherwise provided for in this recording agreement, including, without limitation, the following: (a) the exploitation in any and all media of the name(s) likeness(es), visual representations, biographical material and/or logo(s) of or relating to Artist or any member of Artist (all of the intellectual properties relating to Artist referred to above are sometimes referred to herein collectively and individually as “Artist Properties”), either alone or in conjunction with other elements, including without limitation merchandise for sale at the site(s) of any and all live concert engagements performed by Artist or any member of Artist, premiums such as products which bear a third party’s trademarks or logos together with Artist Properties, tie-ins, “bounceback” merchandising, and fan club merchandise, whether or not in connection with Master Recordings, including, without limitation, exploitation by any Person other than Label of any rights granted in this recording agreement; (b) endorsements, special marketing arrangements, sponsorships (including tour sponsorships), strategic partnerships or other business relationships with third parties; (c) live performance engagements as a musician, vocalist and/or performer by the Artist or any member of Artist in all media, including but not limited to musical performances on tour, in concerts, on television broadcast or cable casts (including pay-per-view telecasts), radio, “webcast” and all other means.

by Trichordist Editor

Fans and Trust and Trust by Fans Are Essential for AI to Succeed

By Chris Castle

[This post first appeared on MusicTechPolicy]

We are told that artificial intelligence is a powerful tool that may end up being either the end of humanity through automated super soldiers making autonomous decisions regarding their own AI devised rules of engagement, or life saving medical procedures and diagnostic tools like House meets HAL. As usual–both outcomes are probably equally likely if humanity doesn’t keep the deus in the machina. We really don’t want them thinking “Hell is other machines.”

The question I have is how will we keep humanity around when companies like Google are hell-bent on achieving the Singularity ASAP. This is particularly true of creators–let’s not kid ourselves that the Google Books project was some altruistic motivation to build the digital library of Alexandria rather than a massive digitization project to build a large language model to train artificial intelligence through corpus machine translation.  And still is. As Kurt Sutter (show runner for Sons of Anarchy) taught us about Google, “[t]he truth is, they don’t give a shit about free speech, and are the antithesis of their own mantra, ‘Don’t be evil.’” That was 2014 and boy was he right. And he still is. It’s not just Google, but Google is emblematic of Silicon Valley.

One of the lessons we learned from the 1990s is the calvary is not coming. We have to take our own steps to work both cooperatively and defensively against a tech threat. The Human Artistry Campaign and its AI Principles effort is a hopeful indicator that the creative community and its partners are coming together to get ahead of both the threat and the promise of AI.

Let’s not forget that it’s not just about us, it’s also about the fan, our “consumers” if you will. The biggest threat to creators in my view is destroying the relationship of trust that exists between fans and creators. If AI can allow a machine to impersonate a creator, that deception harms the creator, surely. But it also harms the fan. 

One of the AI principles from the Human Artistry Campaign jumped out at me as addressing this vital issue:

  • Trustworthiness and transparency are essential to the success of AI and protection of creators. 

Complete recordkeeping of copyrighted works, performances, and likenesses, including the way in which they were used to develop and train any AI system, is essential. Algorithmic transparency and clear identification of a work’s provenance are foundational to AI trustworthiness. Stakeholders should work collaboratively to develop standards for technologies that identify the input used to create AI-generated output. In addition to obtaining appropriate licenses, content generated solely by AI should be labeled describing all inputs and methodology used to create it — informing consumer choices, and protecting creators and rightsholders. 

Informing consumer choices. For a moment forget the artistic integrity, forget the human intervention, forget the free riding, just for a moment because these are all vital issues, too. At the core of the AI problem is deception and that issue is as old as time. You can’t essentially deceive fans about the origin of a work and you certainly can’t build a machine that does this all the livelong day and pretend you didn’t.

In Book 2 of Plato’s Republic, he uses the legend of a magic ring that turns the bearer invisible to illustrate a dialog on the nature of justice. The ring turns the wearer invisible so that they are capable of doing all manner of things while invisible–or anonymous–that would clearly be both unjust and punishable without the ring. Plato asks if an act is unjust solely because you get caught or is it unjust regardless of whether you are hidden from sight or apprehension. Yep, those Greeks were onto this early.

Deception is not genius. At the core of our concerns about AI is keeping them honest to protect our fans and the bedrock of the creator-fan relationship. Consumers should be able to rely on the reality of what appears to be an artist’s work that it actually does come from that artist. 

We do this with almost any other product or service that is placed into commerce, so why not with creative works? After all, artist rights are human rights.

We were happy to endorse the AI principles and encourage you to find out more about it at the Human Artistry Campaign or Artist Rights Watch and sign the petition.

by Trichordist Editor

National Association of Voice Actors: AI/Synthetic Voice Rider–Don’t lose your voice forever

[Chris Castle says: It’s like the antichrist without the morals. Voice over actors are being attacked by purveyors of artificial intelligence so that the actor’s voices can be re-used without consent or compensation even if they didn’t consent or at least didn’t object. Not only that, but voices can be used to train AI to speak in a completely different context. This is way worse that Netflix composer buyouts.

Check your name/image/likeness clauses folks–voice actors will not be the only ones caught up in the AI hellscape.]

AN OPEN LETTER FROM NAVA AND THE VOCAL VARIANTS TO THE VOICE OVER COMMUNITY

AI or Synthetic Voices are on the rise. We’re a group of concerned voiceactors working with union and non-union performers alike to make sure we don’t lose our voices forever by signing away our rights to various companies. Long story short, any contract that allows a producer to use your voice forever in all known media (and any new media developed in the future) across the universe is one we want to avoid. 

So we have put together some things we can all do to avoid the decimation of our industry.

Read the post on NAVA Voices site and stay in touch with your unions.

by Trichordist Editor