#8 Musicians Declare War on Spotify
Why it matters: Musicians like David Lowery and Damon Krukowski have been questioning the royalty practices of streaming services and online radio for years. When it’s the frontman of the biggest band in the world calling bullshit, though, people start listening. Streaming was supposed to be the next evolution of music consumption, but if the royalty models are really as bad as they’ve been made out to be (and by all accounts, they are), that particular evolutionary branch may be stunted. In the end, that might be for the best: a financial model that doesn’t support new artists will, inevitably, cripple the music industry.
Yorke called companies like Spotify “the last desperate fart of a dying corpse” and said, “What happens next is the important part.” This is where Neil Young and his long in-development PONO music service might have to step in. Set to launch next year, PONO reportedly solves the audio loss issues Beck pointed out, though there hasn’t been much word on pricing models. Still, Yorke remarked that musicians “can build the shit” themselves, and Young’s company may be the first step in a new direction. Either way, the medium listeners absorb music is going to keep changing for everyone involved. –Ben Kaye
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