What would Lars say? Artificial Intelligence: Nobel or RICO?

All the true promise of AI does not require violating writers, artists, photographers, voice actors etc copyrights and rights of publicity. You know, stuff like reading MRIs and X-rays, developing pharmaceuticals, advanced compounds, new industrial processes, etc.

All the shitty aspects of AI DO require intentional mass copyright infringement (a RICO predicate BTW). You know stuff like bots, deep fakes, autogenerated “yoga mat” music, SEO manipulation, autogenerated sports coverage, commercial chat bots, fake student papers, graphic artist knockoffs, robot voice actors etc. But that’s where the no-value-add-parasitic-free-rider-easy-money is to be made. That’s why the parasitic free-riding VCs and private equity want to get a “fair use” copyright exemption.

Policy makers should understand that if they want to reduce the potential harms of AI they need to protect and reinforce intellectual property rights of individuals. It is a natural (and already existing) brake on harmful AI. What we don’t need is legislative intervention that makes it easier to infringe IP rights and then try to mitigate (the easily predictable and obvious) harms with additional regulation.

This is what happened with Napster and internet 1.0. The DMCA copyright infringement safe harbor for platforms unleashed all sorts of negative externalities that were never fairly mitigated by subsequent regulation.

Why do songwriters get 0.0009 a stream on streaming platforms? Because the platforms used the threat of the DMCA copyright safe harbor by “bad actors” (often connected to the “good actors” via shared board members and investors*) to create a market failure that destroyed the value of songs. To “fix” the problem federal legislation tasks the Copyright Royalty Board in LOC to set royalty rates and forced songwriters to license to the digital platforms (songwriters can not opt out). The royalty setting process was inevitably captured by the tech companies and that’s how you end up with 0.0009 per stream.

TBF the DMCA safe harbor requires the platforms to set up “technical measures” to prevent unlicensed use of copyrights, but this part of the DMCA safe harbor were never implemented and the federal government never bothered to enforce this part of the law. This is the Napster playbook all over again.

1. Unleash a technology that you know will be exploited by bad actors**.

2. Ask for federal intervention that essentially legalizes the infringing behavior.

3. The federal legislation effectively creates private monopoly or duopoly.

4. Trillions of dollars in wealth transferred from creators to a tiny cabal of no-value-add-parasitic-free-rider-easy-money VCs in silicon valley.

5. Lots of handwringing about the plight of creators.

6. Bullshit legislation that claims to help creators but actually mandates a below market rate for creators.

The funny thing is Lars Ulrich was right about Napster. [See our 2012 post Lars Was First and Lars Was Right.] At the time he was vilified by what in reality was a coordinated DC communication firm (working for Silicon Valley VCs) that masqueraded as grassroots operation.

But go back and watch the Charlie Rose debate between Lars Ulrich and Chuck D, everything Lars Ulrich said was gonna happen happened.

If Lars Ulrich hadn’t been cowed by a coordinated campaign by no-value-add-parasitic-free-rider-easy-money Silicon Valley VCs, he’d probably say the same thing about AI.

And he’d be right again.

Lars Was First And Lars Was Right

Charlie Rose featured guests Lars Ulrich of Metallica and Chuck D from Public Enemy in 2000 to discuss Napster, the internet and the future of the music industry. In stunning clarity, Lars saw the grim future that would disenfranchise millions of artists, musicians, photographers, authors, writers and other creators who would have their living illegally appropriated by internet robber barons.

“if the record labels are not making the money, than the internet companies will be, and if they are not paying the artists, they are profiting illegally.” -Lars Ulrich

Nearly thirteen years later every statement Lars made in this interview has come to pass as truth. The new gatekeepers of the internet profit from the illegal distribution of  artists’ work while paying the artists nothing, nadda, zero, zip.

Meanwhile Chuck D’s prediction definitely did not come true:

“I think there’s going to be more music sold than ever,” – Chuck D May 2000 Washington DC

But Lars is still treated like a pariah.  Especially by those in the tech blogosphere who were wrong then and continue to be wrong now!

CNN: Music’s lost decade: Sales cut in half

And despite the predictions of legions of corporate false prophets there has been no emergence of a new independent professional middle class of musicians. In fact, the complete opposite has happened, there are 45% less professional musicians (according to the Bureau of Labor Statistics) from 20022011.

Lars was right on the money, literally.

This was never about art, music or freedom.  It is simply a new set of even more ruthless artist-exploiting corporations taking over for the old ones. For example,  in the image below Jeep is advertising on one of the top known pirate sites 4Shared via Google’s Doubleclick ad network. Google alone is estimated to make almost $35 billion dollars annually,  95% of that revenue coming from it’s advertising sales. Google is not sharing ANY of this money with artists that it is exploiting. At least in the 1950’s music business you got a Cadillac every once in a while.

As Lars predicted The New Boss is Worse Than The Old Boss.