Tag: CMU

Chris Cooke: SoundExchange boss says all EU countries must change copyright rules so European radio royalties flow to American performers #IRespectMusic

Ireland Leads the Way: A Step Toward Fair Radio Royalties for American Artists in Europe

For years, American artists have been told that the global royalty system is just “complicated”—a patchwork of treaties, local rules, and reciprocal deals that somehow always seem to leave U.S. performers on the short end of the stick. But as this new report highlighted by CMU makes clear, what’s really at issue isn’t complexity. It’s discrimination dressed up as policy.

At the center of the debate is a simple principle: national treatment—the idea that countries should pay foreign creators the same royalties they pay their own. That principle is already embedded in international law and reinforced by recent European court decisions. And yet, across much of Europe, American performers still don’t get paid when their recordings are played on terrestrial radio, even while European artists are paid at home and abroad.

Now, SoundExchange is turning up the pressure, arguing that every EU member state must finally align its laws with that principle and unlock hundreds of millions in unpaid royalties.

This is exactly what our friend Blake Morgan and the #IRespectMusic campaign have been fighting for over the past decade—fair pay for performers wherever their music is used. And it’s another reminder that we join with the MusicFirst Coalition in demanding that the U.S. should lead by example: passing the American Music Fairness Act would strengthen hand of America’s creators globally and help ensure U.S. artists are paid both at home and abroad.

This isn’t just a technical copyright dispute. It’s a global trade and fairness issue—one that goes directly to how countries value music as an export, and whether creators are treated as partners in that economy or just inputs to be exploited.

Read Chris Cooke’s excellent explainer in Complete Music Update

The boss of US collecting society SoundExchange has welcomed a change to Irish copyright law which means radio royalties collected in Ireland can now flow to American performers when their music gets airplay in the country. Even though no radio royalties flow in the other direction to European performers, because radio stations in the US don’t have to pay any money to any artists or labels. 

That change to Irish law was the result of a ruling in the European Union courts which, SoundExchange CEO Michael Huppe insists, also obligates other EU countries to implement similar changes, so that more radio royalties flow to the US. “Implementation isn’t optional – it’s a legal obligation”, Huppe says, adding, “creators everywhere deserve to be paid when their music is used, no matter their nationality”. 

by Trichordist

Hey Budweiser, You Give Beer a Bad Name

In a world where zero royalties becomes a brag, and one second of music is one second too far.

Let me set the stage: Cannes Lions is the annual eurotrash…to coin a phrase…circular self-congratulatory hype fest at which the biggest brands and ad agencies in the world if not the Solar System spend unreal amounts of money telling each other how wonderful they are. Kind of like HITS Magazine goes to Cannes but with a real budget. And of course the world’s biggest ad platform–guess who–has a major presence there among the bling and yachts of the elites tied up in Yachtville by the Sea. And of course they give each other prizes, and long-time readers know how much we love a good prize, Nyan Cat wise.

Enter the King of Swill, the mind-numbingly stupid Budweiser marketing department. Or as they say in Cannes, Le roi de la bibine.

Credit where it’s due: British Bud-hater and our friend Chris Cooke at CMU flagged this jaw-dropper from Cannes Lions, where Budweiser took home the Grand Prix for its “One‑Second Ad” campaign—a series of ultra-short TikTok clips that featured the one second of hooks from iconic songs. The gimmick? Tease the audience just long enough to trigger nostalgia, then let the internet do the rest. The beer is offensive enough to any right-thinking Englishman, but the theft? Ooh la la.

Cannes Clown

Budweiser’s award-winning brag? “Zero ads were skipped. $0 spent on music right$.” Yes, that’s correct–“right$”.

That quote should hang in a museum of creative disinformation.

There’s an old copyright myth known as the “7‑second rule”—the idea that using a short snippet of a song (usually under 7 seconds) doesn’t require a license. It’s pure urban legend. No court has ever upheld such a rule, but it sticks around because music users desperately want it to be true. Budweiser didn’t just flirt with the myth—it took the myth on a date to Short Attention Span Theater, built an ad campaign around it, and walked away with the biggest prize in advertising to the cheers of Googlers everywhere.

When Theft from artists Becomes a Business Model–again

But maybe this kind of stunt shouldn’t come as a surprise. When the richest corporations in commercial history are openly scraping, mimicking, and monetizing millions of copyrighted works to train AI models—without permission and without payment—and so far getting away with it, it sends a signal. A signal that says: “This isn’t theft, it’s innovation.” Yeah, that’s the ticket. Give them a prize.

So of course Budweiser’s corporate brethren start thinking: “Me too.”

As Austin songwriter Guy Forsyth wrote in Long Long Time, “Americans are freedom-loving people, and nothing says freedom like getting away with it.” That lyric, in this context, resonates like a manifesto for scumbags.

The Immorality of Virality

For artists and the musicians and vocalists who created the value that Budweiser is extracting, the campaign’s success is a masterclass in bad precedent. It’s one thing to misunderstand copyright; it’s another to market that misunderstanding as a feature. When global brands publicly celebrate not paying for music–in Cannes, of all places—the very tone-deaf foundation of their ad’s emotional resonance sends a corrosive signal to the entire creative economy. And, frankly, to fans.

Oops!… I Did It Again, bragged Budweiser, proudly skipping royalties like it’s Free Fallin’, hoping no one notices they’re just Smooth Criminals playing Cheap Thrills with other people’s work. It’s not Without Me—it’s without paying anyone—because apparently Money for Nothing is still the vibe, and The Sound of Silence is what they expect from artists they’ve ghosted.

Because make no mistake: even one second of a recording can be legally actionable particularly when the intentional infringing conspiracy gets a freaking award for doing it. That’s not just law—it’s basic respect, which is kind of the same thing. Which makes Budweiser’s campaign less of a legal grey area and more of a cultural red flag with a bunch of zeros. Meaning the ultimate jury award from a real jury, not a Cannes jury.

This is the immorality of virality: weaponizing cultural shorthand to score branding points, while erasing the very artists who make those moments recognizable. When the applause dies down in Yachtville, what’s left is a case study in how to win by stealing — not creating.

by theinvisiblestagehand