Tag: European Parliament

Europe at the Crossroads: Will the Law Strengthen Authors’ Rights or Surrender the “Crown Jewels” of Human Creativity? @Helienne Lindvall’s ECSA Keynote

[An important keynote from Helienne Lindvall, President of the European Composer and Songwriter Alliance, on why creators’ consent, transparency, and fair remuneration must remain central in the AI era. The keynote was presented as part of the European Composer & Songwriter Alliance (ECSA) conference on “Authors’ Rights and Music Streaming in the Age of AI”, which focused on generative AI and the future of music creators’ rights in Europe

Good afternoon to every one of you, whether you’re here in this room or joining us online. It is a pleasure to welcome you all here today and I want to thank MEDAA, la Maison européenne des Autrices et des Auteurs, for hosting today’s ECSA conference on “Authors’ Rights and Music Streaming in the Age of AI”. ]

I am Helienne Lindvall, songwriter and the President of ECSA, the European Composer and Songwriter Alliance. ECSA represents 57 professional music authors’ associations and more than 30,000 composers across 29 European countries. I am honoured to be here today with fellow composers, songwriters, policymakers, and representatives from Europe’s cultural and creative sectors.

I am particularly grateful to welcome Henna Virkkunen, the Executive Vice-President for Technological Sovereignty, Security, and Democracy at the European Commission. Ms. Virkkunen – thank you again for joining us. We are all looking forward to hearing your opening remarks in just a moment.

I also want to thank three Members of the European Parliament for their participation: Emma Rafowicz, co-rapporteur on the Agora EU programme, Axel Voss, rapporteur on the recent report on copyright and generative AI, and Hélder Sousa Silva, who will draft the forthcoming report on the Cultural and creative sectors in the age of AI.

We would also like to express our deepest gratitude to all the speakers who will contribute their time and expertise today. And remember that this conference would not be possible without the support of the Creative Europe programme.

So, Authors’ Rights and Music Streaming in the Age of AI? Let me first take a step back to 2016. Ten years ago, the European Commission President, Jean-Claude Juncker, called artists and creators “Europe’s crown jewels”. He said their works should be protected and they should be paid fairly.

Three years later, the EU adopted the Directive on Copyright in the Digital Single Market. We applauded it, for enshrining appropriate and proportionate remuneration, for increasing transparency in contracts, and for strengthening author’s rights on content-sharing platforms. Seven years on, where do we stand?

Well, the truth is that the principle of appropriate and proportionate remuneration is still too often circumvented in practice, in particular through buyout practices, but also when it comes to other online exploitation, such as streaming.

And then came generative AI. Adopted at a time when generative AI was barely existing, the Directive does not mention AI anywhere.

But it does include text and data mining exceptions, designed to help universities and researchers, discover new trends and gaining new knowledge. Supposedly with minimal harm to authors and other rightholders.

The reality? When not simply ignoring EU rules, global AI companies have exploited those exceptions far beyond their intended purpose. They’ve scraped and used all our works without consent, without transparency, and without remuneration. The harm to music authors isn’t minimal—it’s maximal. AI-generated content now imitates and substitutes us.

Some say “You could have opted out.” But here’s the truth: AI companies scraped everything – looting the entire history of musical works – before we had a fair chance to opt out and even know how to opt out.

To quote Baroness Beeban Kidron, the director of Bridget Jones The Edge of Reason: “Should shopkeepers have to opt out of shoplifters? Should victims of violence have to opt out of attacks? Should those who use the internet for banking have to opt out of fraud? I struggle to think of another situation where someone protected by law must proactively wrap it around themselves on an individual basis.”

And for a songwriter like me—working with co-writers, different CMOs, publishers, and labels—opting out is practically impossible. And even if it was possible, we would be naive to believe it would be respected. How would we even know if it were, when there is no transparency?

The AI Act’s implementation hasn’t helped. Its transparency rules are weak. Trade secrets protect massive theft. Imagine a fast-food manufacturer who had stolen all the ingredients that went into their products, refusing to reveal what the ingredients are or where they came from, calling it a “trade secret”. Then demanding it should be up to the farmers to prove it was their produce that was stolen. That’s what we’re dealing with.

Coca Cola may have a secret recipe, but it still has to display what went into each bottle, and pay its suppliers. It shouldn’t be up to creators to prove AI companies used our works. They should be required to get our consent and to be transparent. Or we should presume — correctly — that they already scraped the entire web.

Yes, a few licensing deals have been signed in the past year — between a couple of major labels and AI companies, usually after litigation, and mostly in the US. But we know next to nothing about the details of those deals – or whether composers and songwriters will benefit in any way, despite it being our works that have been stolen and exploited.

Licensing shouldn’t only be available to those with the muscle to sue. In Europe, where we claim to cherish our artists and cultural diversity, survival of the fittest cannot be the answer. AI companies have ingested ALL the music available online. It makes no sense that only the most powerful get a license and get paid, when they only supplied a fraction of the ingredients. And let me be clear: we are not against AI. It can be a helpful tool in our workflow as creators. We are simply against unlicensed AI.

Generative AI companies must act ethically. They must work with us—not profit from our work without consent and at our expense. That’s the only way to rebuild trust between creators and AI companies. Currently, the AI landscape is like the Wild West, and AI startups that want to act ethically cannot compete when there is a shop next door selling stolen goods.

Let’s be honest, the current framework is misinterpreted and applied far beyond its original purpose. It has created a high level of uncertainty that only benefits global generative AI companies to the detriment of creators. We cannot wait for courts to decide policy. We cannot rely on opaque deals between big corporations where the money rarely trickles down to creators.

This isn’t the time for sticking plasters [or Band Aids] on a wooden leg. It’s time for policymakers to be bold. The good news: not only the Pope but also many EU Member States and the European Parliament are showing the way. The recent Voss report on Copyright and Generative AI recognizes that AI systems rely massively on protected works—exploited without authorization or compensation. It recommends:

• Full transparency for AI training, including a rebuttable presumption of use for any AI service operating in the EU; and

• A new legislative initiative to clarify licensing rules and establish a functioning market.

We fully support this. We need a framework that:

1. Enables fair remuneration for creators

2. Ensures EU copyright law applies to all services operating in the EU.

3. Addresses the substitution and dilution of human creation by AI output

4. Ensures collective management can deliver appropriate and proportionate remuneration to all creators—big and small

The Parliament has also insisted that digital platforms must act against AI fraud and manipulation. And it is not the first time – the European Parliament’s report on music streaming, adopted in 2024, already did so, with many other recommendations to improve the identification of creators on music streaming platforms and ensure more transparency in algorithms and recommendation systems, as well as when it comes to AI generated music.

For composers and songwriters, streaming fraud through AI is a critical issue. In April, Deezer reported that 75,000 fully AI-generated tracks are uploaded daily to the platform – that’s 44% of all uploads. In March, a man in the US pleaded guilty to defrauding streaming platforms with AI-generated tracks, generating millions in royalties. Fraudsters impersonate real artists, upload fake songs to their profiles, and steal their royalties. This isn’t just an economic issue. It’s ethical – it’s a massive violation of moral rights and personal data.

And it threatens citizens’ trust in the authenticity of digital content. That’s one of the many reasons why we welcome MEPs Rafowicz and Kuhnke’s draft report on AgoraEU, which rightly prioritizes human creativity over AI-generated works.

We also warmly welcome this proposal for a dedicated music strand that can address the concrete challenges and structural imbalances impacting the sector, such as increasing market concentration, artistic freedom, fair remuneration and the growing dominance of digital service providers.

Today, 26 organisations from across the European music sector published a statement to support this draft report and encourage all MEPs to give the music sector the support it deserves.

Now, let me conclude: Our plea today is simple: The promise made to Europe’s crown jewels in 2016 remains unfulfilled: The exceptions designed to help researchers and generate information now fuel billion-dollar companies that exploit us. The transparency we were promised is hidden behind trade secrets. The licensing market that should exist is reserved for those who can afford the most expensive lawyers in the US. This must change.

We call on European policymakers to act with courage. With the European Parliament, we call for an additional legal framework, one that can finally uphold the key principles of transparency, consent and remuneration and encourage a well-functioning licensing market. This is not about adding more regulation This is to rebalance a framework that is fundamentally flawed, far from its intended purpose and Europe’s most fundamental values.

Europe must decide: will it stand with its creators, or stand by while our works are taken without consent? Let us become once again Europe’s crown jewels.

Please. Let’s make this true. Thank you.

by thetrichordist

MTP Interview: We ask @Creators_ECSA President @Helienne Lindvall to Explain the European Parliament’s Streaming Economy Report from the Committee on Culture and Education

This post first appeared on MusicTechPolicy by Chris Castle.

The Culture and Education of the European Parliament issued an important report on the state of the creative economy. Our friend Helienne Lindvall, President of the European Composer and Songwriter Alliance, gives us some insights into the report and the context.

I know ECSA was involved in testifying for the EU cultural diversity report, can you tell us a little about the report, what prompted it and how does it help or hurt?

Streaming and the amount of issues it brought with it has been at the top of the agenda for European songwriters since the launch of Spotify. As an Ivors Academy Board Director, I was part of the inception of the UK #FixStreaming campaign which resulted in the UK Government calling for a complete overhaul of music streaming, and for the creation of music industry working groups to fix these problems. Meanwhile, similar lobbying efforts have been applied in Brussels by music creators across Europe. The EU has a fine history of promoting, supporting and protecting culture – in 2019, legislators proved it by adopting the DSM Copyright Directive. Now we need it to step up to help create a sustainable streaming environment. 

Rapporteur Iban Garcia del Blanco and his fellow CULT MEPs took their time to really listen to and understand the reality that music authors (ie songwriters and composers) face, and our proposed remedies, and I think the report reflects that.

Is the report designed to shape future legislation or rulemaking in the EU?

We look forward to seeing the European Commission work on such a strategy and take concrete actions to build a fair and sustainable music streaming ecosystem for all music creators.. 

MEP Garcia del Blanco said at the press conference that he would prefer if the industry stakeholders could sit down and fix these problems without further legislation, but judging from our experience in the UK, certain areas are easier to get a consensus on than others. The UK metadata working group has set parameters for improvements, which I believe can easily be adopted across Europe and beyond. However, when it comes to remuneration and making it fairer for songwriters and performers, we have met with resistance from labels and platforms – unsurprisingly, perhaps. Getting increased transparency has also proved more difficult. If this resistance remains we will keep pushing for Government intervention and legislation. 

The report calls for a comprehensive and ambitious strategy based on independent data and a structured dialogue with all stakeholders, and we stand ready to work with the entire music value chain towards a fairer distribution of revenues, and we support the establishment of a European Music Observatory to collect and analyse data.

I noticed this language in the report calling on EU parliament:  “Calls for action to be taken at the European Union level to guarantee the visibility and accessibility of European musical works, considering the overwhelming amount of content constantly growing on music streaming platforms and the lack of Union rules to regulate them in a harmonised manner”.  and algorithmic dominance? 

It may come as no surprise that American and major label records still dominate on streaming platforms.

Is this designed to keep local language artists from being overwhelmed by English language tracks due to algorithmic bias or Spotify’s stream discrimination plans?

The short answer is: yes. During our stakeholder testimonials in the EU Parliament, Spotify claimed that streaming has increased diversity. And, yes, it may be true that some European countries have seen plenty of local acts in their local charts, though by no means all countries have experienced this, but on an international level there’s still a huge dominance of Anglo-American repertoire. Then we have the issue of the dominance of legacy artists and catalogue albums, such as ABBA, Fleetwood Mac and Elton John. 

In a post-Brexit reality, does the report have any effect on the UK?

The EU doesn’t have any legislative powers when it comes to the UK, due to Brexit, but as streaming is cross-border, as is the music industry, an improvement in either would have an impact on both. Some EU members have already implemented their own versions of equitable remuneration, such as Belgium and Spain – and France is establishing a streaming tax to support local music – but we would like to see solutions and changes that help ALL music creators, in particular songwriters, who currently are at the bottom when it comes to their share of the streaming royalty “pie”, and are finding it next to impossible to survive on their music, despite getting millions of streams. 

Given the attention that the Bad Dog story is getting, would the metadata accuracy proposals in the report help to stop outright fraud and impersonation? 

Yes, it would. Overall, we need more transparency, accountability and accuracy to deal with fraud. These are all words that get thrown around the industry willy-nilly but are rarely truly abided by. In this industry, companies rarely make an effort when it comes to accuracy unless there is an incentive for them to do so. What is the incentive for distributors and platforms to clean up their act and make an effort to prevent bad actors from profiting from fraudulent streams when they still get a share of those streams? I make the comparison to physical stores: If a supermarket sold counterfeit products, they’d be in trouble with the law. Why not these platforms and distributors? And this is before we even get into what’s happening on TikTok, which is the wild west when it comes to unlicensed usage. 

Does the metadata accuracy help to enforce “know your customer” type minimum indentifiable data requirements?

Accurate metadata is vital for so many reasons. Not only because more than 20% of all song revenue is unallocable and won’t go to the rightful recipient, but it will help in the fight against fraud. The way I put it to legislators is: You wouldn’t be able to buy a tuna sandwich in the supermarket without being able to read EXACTLY what is in it on the package, or the trader knowing who to pay for those ingredients. So how can it be legal for streaming services to accept, display and charge for recordings without knowing who created the underlying composition? How can they collect money without having any information on who to pay it to? And, as we’ve discovered with cases such as the Bad Dog story and Swedish criminal gangs using Spotify streams to launder money, that money could even be funding drug and weapons trafficking. 

Anything else you think is important about the report? 

The report calls for action when it comes competition issues and the dominance of a handful of labels and platforms, issues that we believe suppresses our bargaining power. It also stresses that authors, performers and other rights holders should be allowed to reserve and license the rights for the use of their work for AI training, and it acknowledges that this requires transparency. Overall it’s an important report that aims to correct the imbalances that have led to the unsustainable situation music creators find themselves in, and to build a sustainable, thriving and diverse cultural future. It couldn’t come soon enough. 

by Trichordist