Marketers: Stop Advertising on Pirate Sites | Advertising Age

The first three things to know about online piracy; Follow the money. Follow the money. Follow the money.

My own show, “Hannibal,” was the fifth most-stolen TV show during its first season on the air, despite being available for legal digital streaming the very next day. While I appreciate the enthusiasm of our fans, as executive producer I am responsible for all production costs for the show. Piracy directly affects my bottom line, including the wages for hundreds of cast and crewmembers.

I have been blessed with a successful, 30-plus-year career in entertainment. During that time, I have seen how the growth of online piracy directly impacts the economics of creativity. Piracy jeopardizes the rights of creatives to be compensated for their work — making it even harder to build a career in a creative field. It forces companies to either shrink their production budgets or commit to fewer, less risky projects. And ultimately, it harms audiences by limiting the types of stories that creatives can tell.

It’s a real lose-lose, unless you are the operator of a pirate site.

READ THE FULL STORY AT ADVERTISING AGE:
http://adage.com/article/digitalnext/advertisers-profit-piracy/299924/

Why The Music Business Continues To Stumble Toward Its Demise | Cognoscenti

Food for thought, for today’s new artists.

Modern capitalism’s shell game means bands aren’t getting the support they need; corporations have found a way to get it instead.

Marx believed capitalism would ultimately fail when the shift to mechanism displaced so many workers there would be no one left with enough money to buy the goods produced. In other words, no buyers, no market, ballgame over. His timing was off. The Industrial Revolution didn’t bring his theory of collapse to fruition, but Internet piracy did, and it’s why the music business as we’ve known it continues to stumble toward its demise.

READ THE FULL POST HERE:
http://cognoscenti.wbur.org/2014/03/21/download-nation-south-by-southwest-john-winters

Fixing the Digital Economy by Jaron Lanier | The New York Times

Insightful commentary in the New York Times from Technologist, Inventor, Author Jaron Lanier. Both of Jaron Lanier’s books are recommended on the Trichordist Bookshelf.

TWO big trends in the world appear to contradict each other.

On the one hand, computer networks are said to be disrupting centralized power of all kinds and giving it to the individual. Customers can bring corporations to their knees by tweeting complaints. A tiny organization like WikiLeaks can alarm the great powers with nothing but encryption and net access. Young Egyptians can organize a nearly instant revolution with their mobile phones and the Internet.

But then there’s the other trend. Inequality is soaring in rich countries around the world, not just the United States. Money from the top 1 percent has flooded our politics. The job market in America has been hollowed out; unpaid internships are common and “entry-level” jobs seem to last a lifetime, while technical and management posts become ever more lucrative. The individual appears to be powerless in the face of tough prospects.

READ THE FULL STORY AT THE NEW YORK TIMES HERE:
http://www.nytimes.com/2013/06/09/opinion/sunday/fixing-the-digital-economy.html

Band Quiet Company says Internet Has Made Things Worse for Artists “New Boss is Worse Than Old Boss”

A decade into the snake oil and lies of the empowered internet musician the truth bares itself out over and over again. In a recent case study the band Quiet Company said of their promotional experiment with Grooveshark in an interview with Digital Trends,

“I think for years now, as far as back as [Quiet Company] has been together, people have been talking about how different the music industry is and how the Internet has changed everything and how we’re all looking for a new model.”

“After everything, I’m not sure there is a new model. The old model is still the model, it’s just that the Internet made it way worse.”

We’re not surprised in the least as we’ve previously noted how Grooveshark’s infringement based business model could easily be described as “Notice and Shakedown.” Even tech progressive artists such as Zoë Keating have struggled with the service. Zoë could not get her music removed from the site after issuing at least six DMCA notices to Grooveshark.

So it’s strange to us despite there being near universal agreement on just how bad this service is for artists that some people still don’t get it. Of course these always seem to be the same people that defend every other service that rips off musicians and pays them nothing like The Pirate Bay.

One tech blog actually said after the Pirate Bay verdict, “The folks this will hurt the most are those content creators who actually do value The Pirate Bay.” But we doubt that as it’s not like there aren’t tons opportunities for artists to give away their work willing, with consent, should they so chose. What we find most disturbing is why the choice of consent to give away one’s work should be forcefully take from them by companies who are profiting from advertising revenue?

It’s all pretty simple. Artists need to get paid and so many of these so called “new models” seem to be built on the “new model” of not paying artists anything at all, or next to nothing at all. Again, from Digital Trends,

But now the contract is up and not being renewed, because – you guessed it – a monetization strategy couldn’t be found for Grooveshark. “We were the test monkeys,” says Osbon.

Once again we see that The New Boss is Worse Than The Old Boss, indeed. We’re not surprised, we know there’s a lot of money being made on the internet in music distribution, it’s just not being “shared” with musicians. So once again we ask where are all of these self empowered, independent new middle class musicians? The answer is, like most things where the truth is self evident, they just don’t exist.

Hey Tom Waits! Who’s That Bandido Ripping You Off Now? … Wendy’s, Yahoo, BMW, Mitt Romney, Adobe, Cadillac, LG, Target, Westin Hotels, Priceline, Hyatt Hotels, Weight Watchers, VISA, State Farm, Mini Cooper, ADT Security…

Remember the bad old days of the music business of yore? When sleazy cigar chomping gangsters would give an old bluesman $20 for a song? Later when that song became a hit, the old bluesman discovered that he had signed away all his rights to that song for 20 bucks. And the gangsters kept all that cash that rolled in.

Well the new guys are much worse. These cigar chomping Vladmirs don’t even bother giving the bluesman the 20 bucks. They take the old bluesman’s songs without permission, slather them in ads, and charge for faster downloads. If the artists complain about this, they are shouted down by Vladmir’s useful idiots at foundations like the EFF or glassy-eyed digital utopians from Berkeley* and Harvard. “Censorship” and “Freedom” they shout. Nevermind that many of the websites they are protecting are based in countries like Belarus and Russia. Not exactly paragons of democracy and freedom.

And what about the brands that advertise on these sites and the ad networks that put the ads there, and the payment processors who process the money for them? These guys are no different than the bankers and money launderers that enable the cartels.

This is bullshit right? Cause every single one of these companies advertising here, their advertising agencies and the ad networks have either “corporate responsibility” initiatives or grandiose statements of best and ethical practices. And here they are making a mockery of all that right here for all the world to see.

Plus it’s against the law.

What do you have to say BMW, Mitt Romney, Adobe, Cadillac, LG, Target, Visa, Wendy’s, Westin, Priceline, Weight Watchers, Hyatt, Hilton, Yahoo, Urban Outfitters and University of Phoenix?

(According to Google, the websites in this screenshot — filestube, 4shared,Kat.ph and Dilandau — are the #1, #6, #11, and #8 top copyright infringing sites in the world.)

(*Berkeley runs the aptly named http://www.chillingeffects.org that is dedicated to posting the names of everyone that files DMCA “takedown” notices of copyright infringing links. You read that right, the birthplace of the free speech movement runs a site that basically punishes, er, publishes the name and address of the little guy that attempts to protect his/her freedom of expression. Intimidation pure and simple. You can write the Chancellor of Berkeley here: chancellor<AT>Berkeley.edu)

Here’s yer Bandido’s…

* BMW on Kick Ass Torrents
* Mitt Romney, ADT Security on 4Shared
* Adobe, Mini Cooper on FilesTube
* Cadillac on FilesTube
* LG on FilesTube
* Target on Mp3Crank
* VISA, State Farm on Mp3 Crank
* Wendy’s on Kick Ass Torrents
* Westin on Kick Ass Torrents
* Priceline, Weight Watchers on 4Shared
* Hyatt on 4Shared
* Weight Watchers, Hilton on 4Shared
* Yahoo on Dilandau
* Urban Outfitters on FilesTube

And this video from Tom is awesome too…

Weekly News and Recap! Sunday Aug 26, 2012

Grab the Coffee!

Recent Posts:
* MegaUpload (MegaVideo) Smoking Gun? Did the site illegally charge for Streaming Movies?
* How to DMCA : Google Web Search, De-Listing Infringing Links
* Aimee Mann Exploited by Wells Fargo Bank, Nationwide Insurance and Others…
* Neko Case Exploited by Macy’s, Levi’s, Princess Cruises, Skype, Yahoo and Others…
* Talib Kweli Exploited by State Farm Insurance, Neiman Marcus, Ferguson/Kohler and Others…
* Death Cab For Cutie Exploited by Google, Target, AT&T, Ford, Urban Outfitters and Others…
* Jared Leto Exploited by Rapidshare, Volkswagon, Ford, LG, Adobe, Target and Others…
* A Commendable Response from Zedo
* SXSW Panels for Artists Rights – Show Your Support @ SXSW Panel Picker

The Sky is (not) Rising…
– The truth is unavoidable. In this post from Digital Music News we see again that not only are the sales of recorded music in decline, but along with it the number of professional musicians are also in decline. For all the spin put forth by the likes of former TuneCore CEO Jeff Price and the Future Of Music Coalition, the truth is the internet has failed to create a stronger professional working class of musicians. Anyone attempting to spin this anyone other way is not working for their own interests and not those of musicians. From the DMN post,

“according to stats supplied by the US Department of Labor, there are 41 percent fewer paid musicians since 1999.”

DMCA Takedown requests to Google up 100% in one month…
– Is anyone really surprised that given a new tool for delisting infringing links from Google Web Search that these numbers have increased. As Torrent Freak reports, “the scale of the issue had largely been hidden.”

A Shill by Any Other Name…
– Google released it’s Supplemental Disclosures, you can read here at scribd.com featuring all the usual suspects and your favorite cast of characters. Listed and described in the document are Public Knowledge, The Electronic Frontier Foundation, Floor 64 CEO Mike Masnick (also of Tech Dirt, but who questions why he was included by Google under the reference to the CCIA that he consults for) and others. The judge who ordered the disclosure rightfully understands that he who pays the piper names the tune. It’s funny how many of these same players appeared to have editorialized the SOPA debate to the benefit of Google’s business interests.

It’s the other guys fault, no really… Rapidshare plays pass the buck…
– Rapidshare pulls a page from the Google playbook in it’s filing to the Intellectual Property Enforcement Coordinator (IPEC) by passing the buck of responsibility for illegal file sharing onto the the search engines, advertisers, pirate sites and ad networks. While this open and honest admission is encouraging, Rapidshare unfortunately is still not taking responsibility for the overwhelming amount of infringing material it is hosting itself. So tell me more about how sophisticated these websites are and why more sophisticated legislation is not the solution? Does this sound familiar?

“Rather than enacting legislation that could stifle innovation in the cloud, the U.S. government should crack down on this critical part of the online piracy network.

The only way that content stored with RapidShare can be accessed by a third party is when a user makes his or her access credentials available to others by posting this information on websites. These very sophisticated websites, often featuring advertising, facilitate the mass indiscriminate distribution of copyrighted content on the Internet and should be the focus of US intellectual property enforcement efforts.”

USA TODAY details the true costs of “Free” Downloads
– We were very encouraged to see a well written report on the reality of illegally artist exploitation online by infringing and pirates sites By Ken Paulson in USA Today. The brief but lucid article details the historical origins of both free speech and copyright as complimentary, not competing principles. Ken writes,

“…this nation adopted two major, interlacing principles: Americans were free to write whatever they wanted and had every right to be compensated for their work. The First Amendment encouraged creativity, and the copyright clause guaranteed compensation.”

Musicians Stand to Lose Again in Battle over Radio Royalties
– It seems no matter where you look today musicians are under fire. Now internet streaming internet services like Pandora and others are hoping to make more money from musicians work, by paying them less royalties. Even major labels let artists collect 100% of their streaming royalties whether or not they’re recouped but Pandora wants to profit more by paying less.  For all the talk of how the internet is liberating and empowering musicians, it seems the in reality the truth is actually very much the opposite. This looks like a pattern–every few years Pandora will try to move the goal posts in their direction by exercising their lobbying muscle.  So much for a “middle class musician.”  Musicians need to be informed about these issues and be vocal in their support of legislative and union representation. We’re very disappointed by the strong position taken by Pandora to not fairly pay artists.  Read more in AFM President Ray Hair’s piece at The Hill.

Gearslutz pulls Spotify advertising after forum users complain
– The web forum Gearslutz caters to musical enthusiasts and hobbyists interested in studio gear. The highly successful site is probably the top meeting place online for this particular demographic of aspiring musicians. This week the site pulled it’s Spotify advertising banners after users on the forum complained that Spotify might well be the end of their professional aspirations. As the Spotify debate rages on, there still appear to be more questions than answers about the transparency of the companies practices and what it’s long term effects will be on the professional music community.

Google concerned over online Piracy?
– We found this story on Ars Technica about the FBI (as opposed to U.S. Immigration and Customs Enforcement) seizing the domain names of sites that allegedly participate in Android app piracy. Sooner or later it appears Google will learn that a fair and honest internet is the best way to build a fair and honest businesses. Now if only this solution were available to remedy the sites infringing on musicians work like FilesTube, Rapidshare and others.

Jared Leto Exploited by Rapidshare, VW, Go Pro, LG, Emirates Airlines, Adobe, Ford and Target

In this round we find advertisers exploiting Jared Leto‘s band 30 Seconds To Mars by Volkswagon, Go Pro cameras, LG electronics and appliances, Emirates Airlines, Adobe software, Ford and Target. It’s also interesting to note that in this series of screen shots the infringing links appear to be hosted on Rapidshare. This is the same Rapidshare that has been offended by being put on a piracy watch list. It seems to us that if Rapidshare wants to champion best practices for cyberlockers, they would do well to clean up their own business first.

The hits just keep on coming… How much money do we have to follow before there is some accountability on behalf of the brands and advertising networks? Let us be clear about this. Piracy is being financed by advertising dollars, originating with major brands, trusted to advertising agencies and then ultimately distributed to questionable online advertising networks and then to the pirate sites themselves.

This is not about free speech. This is not about censorship. It’s about money. It’s about a lot of money. It’s about a lot of money being made by advertising networks and pirate sites and not paying artists a penny. This is the exploitation economy where anyone and everyone can profit from a creators work, except the creator themselves.

FilesTube points to Rapidshare as a host of infringing uploads of artists work. Also not the Adobe advertising. Wouldn’t be ironic if users searched FilesTube and RapidShare for Adobe software products?

Artist Exploitation Calculator – Internet Edition

If there is any doubt left in anyone’s mind about the Exploitation Economy ripping off artists, this fantastic website shows the estimated revenue generated for commercial businesses on the backs of artists and creators without paying the artists a single penny.

Stat Show:
http://www.statshow.com/

The Pirate Bay – $14 Million Dollars Annually Estimated
http://www.statshow.com/thepiratebay.se

4 Shared – $11 Million Dollars Annually Estimated
http://www.statshow.com/4shared.com

Iso Hunt – $4 Million Dollars Annually Estimated
http://www.statshow.com/isohunt.com

And that’s just the tip of the iceberg, we also recommend reading:

Artists, Know They Enemy:
https://thetrichordist.wordpress.com/2012/06/05/artists-know-thy-enemy/

Ethical Fan – Wall Off Shame:
http://ethicalfan.com/2012/04/wall-of-shame-april-2012/

[ WHY ARENT MORE MUSICIANS WORKING ] [ ARTISTS FOR AN ETHICAL INTERNET ]
[ THE SKY IS RISING : MAGIC BEAVER EDITION ] [SF GATE BLUNDERS PIRACY FACTS ]
[ THE 101 ] [NEW BOSS / OLD BOSS ] [ SPOTIFY ] [GROOVESHARK ] [ LARRY LESSIG ]
[ JOHN PERRY BARLOW ] [ HUMAN RIGHTS OF ARTISTS ] [ INFRINGEMENT IS THEFT ]