Marketers: Stop Advertising on Pirate Sites | Advertising Age

The first three things to know about online piracy; Follow the money. Follow the money. Follow the money.

My own show, “Hannibal,” was the fifth most-stolen TV show during its first season on the air, despite being available for legal digital streaming the very next day. While I appreciate the enthusiasm of our fans, as executive producer I am responsible for all production costs for the show. Piracy directly affects my bottom line, including the wages for hundreds of cast and crewmembers.

I have been blessed with a successful, 30-plus-year career in entertainment. During that time, I have seen how the growth of online piracy directly impacts the economics of creativity. Piracy jeopardizes the rights of creatives to be compensated for their work — making it even harder to build a career in a creative field. It forces companies to either shrink their production budgets or commit to fewer, less risky projects. And ultimately, it harms audiences by limiting the types of stories that creatives can tell.

It’s a real lose-lose, unless you are the operator of a pirate site.

READ THE FULL STORY AT ADVERTISING AGE:
http://adage.com/article/digitalnext/advertisers-profit-piracy/299924/

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