The Problem With Streaming, Is The Problem With Streaming… Mark Mulligan Reports.
“Though the drop was small – 1% – it was still nonetheless a drop at a period when digital spending should be booming. In some key markets the consumer spending decline was significantly larger, such as a 3% fall in the UK.”
It’s just math. Better late than never… and here’s another newsflash from the way back machine that folks might want to start looking at again, Music Streaming Math, Can It All Add Up? That was 2013…
“The end goal has changed: Just under a third of free streamers go onto buy the music of artists they discover on these service while 37% simply stream newly discovered artists more. Both use cases will coexist for some time, but with with music purchasing fading phenomenon, the latter will dominate.”
The problem is at the top of the waterfall. This means the downstream economics are not going to get better than what’s going on at the top. This is the truth, no matter what nonsense they come up with over at CALinnovates, it’s the musicians are are right to demand better economics and transparency from the streaming companies.
READ THE FULL BLOG AT MUSIC INDUSTRY BLOG: