Bloomberg Reports “The Fake Traffic Schemes That Are Rotting The Internet”

Uh oh… Is internet advertising just a house of cards? Late that year he and a half-dozen or so colleagues gathered in a New York conference room for a presentation on the performance of the online ads. They were stunned. Digital’s return on investment was around 2 to 1, a $2 increase in revenue for… Continue reading Bloomberg Reports “The Fake Traffic Schemes That Are Rotting The Internet”

YouTube’s Sucker Punch ? Free Streaming Licenses, No Subscription Fees…

We reported on this a little bit ago that YouTube Music Key seemed to be a pretty good way for Google to leverage labels into legitimate licenses with the promise of paid subscription fees. We questioned that in our post, “Did Google & YouTube just Scam The Entire Record Business into Free Streaming Licenses? MusicKey… Continue reading YouTube’s Sucker Punch ? Free Streaming Licenses, No Subscription Fees…

About Social Media and Internet Advertising | AdLand

Our friends at AdLand recently posted this story “Nice ad you got. Be a shame if no one saw it.” They detail how social media sites like YouTube and Facebook are becoming more and more aggressive in leveraging their platforms to require payment for engagement. Bands take note, these platforms are charging you to reach… Continue reading About Social Media and Internet Advertising | AdLand

FCC Shelves Pandora’s Bid For South Dakota Radio Station | Billboard

In a setback to its music licensing plans, Pandora has received word from the FCC that for the time being it is no longer processing its application to transfer ownership of the broadcasting license for KXMZ, the Rapid City, South Dakota radio station it acquired last June. Pandora had hoped to take advantage of the… Continue reading FCC Shelves Pandora’s Bid For South Dakota Radio Station | Billboard

DMN : 7 Reasons Why Artists Should Skip a BitTorrent ‘Media Partnership’

Worth repeating here from Digital Music News by Helienne Lindvall. Lately, BitTorrent, Inc. has made a concerted effort to appear “legit”, courting both artists and their managers.  It’s even managed to become a “tech partner” of the UK Music Managers Forum.  But is partnering with BitTorrent – and its uTorrent client – really a good… Continue reading DMN : 7 Reasons Why Artists Should Skip a BitTorrent ‘Media Partnership’