“There’s a mistaken belief by many of my peers that piracy is somehow good, that viewers will develop a habit to pay for it,” Hurd told Variety’s Ted Johnson in a Q&A at the event. “I’m not sure they really understand other than anecdotal evidence that their ratings go up that the people who pirate are not then going to choose legal downloads or legal viewing in the future.”
Fellow TV producers were just one of many different categories of individuals that she believes are responsible for curbing piracy. Hurd spoke of “Walking Dead” fans she’s engaged with via Twitter who didn’t even realize they were illegally downloading content due to slick pirate-streaming sites that mimic legitimate services. Other factors she touched on was the importance of Google doing a better job filtering search terms to suppress copyright-infringing options, as well as the Fortune 500 marketers and credit-card companies making money off advertising on those sites.
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