The Hubris Behind Google’s Demotion of Rap Genius (Guest Post) | Billboard

by Chris Castle

Rap Genius topped any Google results for practically any lyric search string, so the site was very well-known to music fans. That enviable ranking doesn’t seem dissimilar from search results for Isohunt, the Pirate Bay or Kickass Torrents.

So what was the cardinal sin justifying Google in disappearing Rap Genius? Operating without licenses? No, certainly not that. Openly challenging the music industry? No, not that either.

It would appear Rap Genius did the one thing Google doesn’t permit — it spoke openly about beating Google at its own game. Rap Genius evidently tricked Google’s search algorithm into ranking it higher than the site should have been absent the manipulation. And for this cheeky violation of Google’s rules — not a law — the search giant demonstrated two points in one flex of its dominant muscle.

READ THE FULL STORY AT BILLBOARD:
http://www.billboard.com/biz/articles/news/digital-and-mobile/5869795/the-hubris-behind-googles-demotion-of-rap-genius-guest

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