Should Artists Hitch Their Royalties to Advertising in the YouTube Monopoly: @zoecello’s insights

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MUSIC • TECHNOLOGY • POLICY

I ain’t gonna work on Maggie’s farm no more
No, I ain’t gonna work on Maggie’s farm no more
Well, I try my best
To be just like I am
But everybody wants you
To be just like them
They say sing while you slave and I just get bored
I ain’t gonna work on Maggie’s farm no more

From Maggie’s Farm by Bob Dylan
Copyright © 1965 by Warner Bros. Inc.; renewed 1993 by Special Rider Music
(Read more: http://www.bobdylan.com/us/songs/maggies-farm#ixzz2w2uoNmHA)

We’ve pointed out for years that the collision of the Web 2.0 advertising based economy creates an odd and unhealthy dynamic for artists.  There is no place where this is more prevalent than YouTube.

YouTube routinely delivers random advertising for a variety of products against artist videos (either the “official” video or user generated versions of the artist’s work).  This means that artists have lost control of a…

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