Someone has to say this. Might as well be me.
Punk Rock Generation: We rebelled by protesting wars, dictatorships, apartheid, government corruption, the military industrial complex, polluting corporations, the christian right, the draft, nuclear power, the slaughter of sea mammals, and even other punk rockers. We were at times tear gassed and beaten by police (See Dead Kennedys Wilmington CA).
Millennials: We rebel by not paying for stuff. We want bean bag chairs at work.
I was listening to a story about a pirate streaming service on APM’s Marketplace yesterday and I was surprised that the following statement about “millennials” not paying for stuff went un-mocked:
This is a pretty common sentiment for people born anytime after, say, the early 80s. Millennial Michael Krynski is 29. Here’s how he sums it up: “We’re like the Napster Generation. We just expect things to be available (free) online. Everything we’re looking for.”
Krynski runs a blog all about how to stream content for free. Most of his readers are under 30, and he says, “They have money, but they don’t want to give money to companies that are still in this old school distribution model.”
Old school distributions model? You mean paying? Cause illegal and legal streams are all distributed the same way. You know that right? You do understand how the internet works?
So what you’re really saying is: Millennial rebellion is rooted in some pseudo moralistic justification of theft based on which businesses use the discredited web 2.0 “freemium” business models?
That’s where you take a stand?
(Personally I don’t buy this crap. I don’t believe there is a “millennial” generation with a different set of values than any previous generation. Every generation has it’s selfish lazy assholes who are willing to justify any sort of behavior by claiming to speak for their generation. And every twenty years or so marketers invent a new generation so they can pitch their consultancies, books, analytics and speaking tours. But since the media seems determined to cram this current fiction down our throats we might as well have some fun with it by following the fiction to it’s logical conclusion.)