Block an Ad Save an Artist? Google Still Supporting Ad Funded Piracy Time to Fight Back

Let me apologize in advance for the rather lo-fi nature of this video, but it’s from an informal webinar I’ve created for artist’s rights activists in training.   Here I explain the basics of ad funded piracy; how Google profits from this activity; how this causes market failure drives down the price of music across the board.  And how we can turn the tables on these guys.

For more on the scammy scammy world of online advertising read article referenced in the video

http://www.bloomberg.com/features/2015-click-fraud/

About David C Lowery

Platinum selling singer songwriter for the bands Cracker and Camper Van Beethoven; platinum selling producer; founder of pitch-a-tent records; founder Sound of Music Studios; platinum selling music publisher; angel investor; digital skeptic; college lecturer and founder of the University of Georgia Terry College Artists' Rights Symposium.

2 thoughts on “Block an Ad Save an Artist? Google Still Supporting Ad Funded Piracy Time to Fight Back

  1. Thank you for the artist’s point of view on the adfraud problem. The advertising intermediaries have no incentive to fix it because they get paid on both fraudulent and non-fraudulent ads.

    http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/

    And the advertisers have no incentive to fix it because the presence of fraud drives down ad prices in the whole medium. The total burden of fraud falls on legit sites that must compete with fraudulent ones, and on the copyright holders whose work appears on Ad-Supported Piracy sites.

    Webmasters can help inform, nudge, and reward their readers to install tracking protection.

    http://blog.aloodo.org/misc/site-request/

    Artists can help too. Please let me know if there’s any more info you need on the adfraud problem.

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