A Response to A2IM’s Objection to the New Statutory Mechanical Rates: Part 2

By Chris Castle

This post first appeared on MusicTechPolicy, continued from Part 1

The American Association of Independent Music, the independent label trade association, filed comments with the Copyright Royalty Board opposing increasing the mechanical royalty to songwriters from the “frozen rates” to the 12¢ (plus cost of living adjustment) settlement rate of the participating record companies with the NMPA and NSAI. I wrote a reply to the A2IM comment that was timely filed with the CRB–barely. I will repost that comment in a few parts here on MTP. As I had about 10 minutes to write the comment due to the lateness of the A2IM filing, I will add some bracketed language to make it a bit less inside baseball.

Unfortunately, A2IM chose not to participate in the Phonorecords IV proceeding and came in a bit late to the party complaining of the check. Nobody stopped them from participating; it appears they put it all on red and it came up black. This is important because unlike independent songwriters who cannot afford the cost of participating at the CRB hearings, A2IM could have participated but chose not to.

As I told the Judges in my comment, I will focus on a few issues raised by A2IM regarding the CRB settlement process in general, the penny rate structure of the mechanical royalty system in the United States, and their proposal that mechanical licensing for physical configurations be handed over to the Mechanical Licensing Collective.

The Longer Table

I actually was pleased to join A2IM at their annual Indie Week conference recently in New York on a panel devoted to this very topic.  I am well aware that they believe their members will be disproportionately affected by the increase in cost although I have not seen the data.  After many years in the music business, I will take on faith for purposes of this letter that they are correct.

I completely concur that the negotiation process for CRB needs a relook if not an overhaul.  I made the point on the A2IM panel that David Lowery and I intend to host a conference devoted largely to this subject [on November 15] at the University of Georgia at Athens.  Dr. Lowery and I are both of a mind that this issue needs to be vetted by the Copyright Office in their roundtable format.

However, I do not concur that the Subpart B resolution should be derailed at the 11th hour because of these structural issues that lawmakers no doubt will need to resolve.  The time for A2IM to have made their views known in Phonorecords IV has long passed.  They had the opportunity to participate in the proceeding, which individual songwriters could not afford to do, and they did not.  They had the opportunity to comment on the first and second comment periods for what became the rejected settlement and they did not.  They had the opportunity to insert themselves in the second settlement and appear not to have done so until filing a comment on the last day at the 11thhour.

Derailing the settlement for this purpose at the 11th hour is inappropriate.  Whether the Judges can even accomplish what is asked of them, I respectfully leave to Your Honors to decide, but I do think there’s a question of authority here.  I do support including all these topics being on the table for Phonorecords V as do many other commenters.

What is the Actual Cost to Labels of the New Rates?

While I am prepared to take disproportionate impact on faith, I am less prepared to take disproportionate financial impact without more data.  There is an assumption that A2IM labels all will have a one-to-one increase in costs because of the new rates, whatever they end up being.  I’m not so sure about that and would want to know a few things including the following.

Many indie labels operate on a revenue share basis with their artists (or licensors).  In those revenue share deals, the artist or licensor is paid a percentage of revenue that includes all mechanical royalties.  In that structure, the new rates have arguably zero impact on the [independent] label.

Because of rate fixing dates in deals [with controlled compositions clauses] where the label does pay the mechanicals, the new rates would only apply to records delivered during the rate period, i.e., after January 1, 2023.  Term recording artist agreements would typically include a controlled compositions clause as the Judges have noted in the Withdrawal Notice.  In such an arrangement, the label would be paying a modest increase and could easily tell the artist that unless the artist-songwriter agreed to take still lower rates based on the previously frozen rates, the label would be unable to release their records.

A2IM does make a good point about the bull-headedness of the DSPs on permanent download rates.  Perhaps the Judges could refer this issue to the Register for subsequent referral to the Department of Justice Antitrust Division to investigate these pricing practices.  Congress seems focused on these kinds of issues at the moment.

[It is unfair for A2IM to complain of being excluded from settlement negotiations by the labels who did participate in the proceedings and who did negotiate a settlement with the NMPA publishers who also participated in the proceedings. Participating in the proceedings is a threshold condition for participating in a settlement of the proceedings. It’s hardly the case that the major labels conspired against the indies this time. If A2IM labels were concerned about being included in these negotiations there are a number of steps they could have taken, starting with participating in the bifurcated Subpart B proceeding–a much less expensive proposition than the streaming side.

There is also a threshold question–that A2IM does not really address–as to whether the CRB has the authority to unilaterally change U.S. mechanical licensing structure that Congress initiated in 1909 and has been based on a penny rate ever since, not to mention hundreds of thousands of term recording artist agreements and licenses incorporating those statutory rates. The entire US recording industry is built on statutory rates and controlled compositions clauses, not to mention the valuations of music publishing catalogs. 

That change requested by A2IM is a question of such “magnitude and consequence” that it should require Congress to act based on both the CRB’s statutory authority, the U.S. Supreme Court’s recent holding in West Virginia vs. EPA as well as common sense. Not to mention there are other reasons why getting a CRB case before the Supreme Court could backfire and disrupt a process that in other important ways is working quite well.]

Save the date: A2IM Indie Week Panel with @musictechpolicy on the Impact on Indie Labels of Unfreezing Mechanicals

If you are coming to Indie Week, Trichordist readers might enjoy a panel Chris Castle is on to discuss the impact on indie labels of the Great Unfreeze! 

Entitled How the CRB’s Rejection of Frozen Mechanicals Will Affect Your Label?, the panel goes off at 10:30 am ET on Wednesday, June 15 at the New York Law School.

Speakers are Victor Zaraya: Concord (Moderator), Danielle Aguirre: NMPA (National Music Publishers’ Association), Glen Barros: Exceleration, and Chris.

If you want to read up on the issues that caused the Copyright Royalty Board to reject the failed settlement, here’s some background:

Copyright Royalty Board’s Rejection of NMPA, NSAI, Sony, Warner, Universal settlement

Copyright Royalty Board’s Reaction to Second Settlement Proposal by NMPA, NSAI, Sony, Warner and Universal

Survey Results from Songwriter Survey on Frozen Mechanicals

Comments:

Rosanne Cash

Helienne Lindvall, David Lowery, Blake Morgan

David Poe

Abby North, Erin McAnally, Chelsea Crowell

Kevin Casini

NMPA, NSAI, Sony, Warner, Universal Comment with Copy of MOU4

Chris will post about the panel afterward.

Series 3 of the @ArtistRights Watch Podcast is here! Nik Patel, @DavidCLowery, @MusicTechPolicy and @KCEsq Discuss The Future of Frozen Mechanicals — Artist Rights Watch

Series 3 of The Artist Rights Watch Podcast is here! Nik, David, and Chris are joined by attorney Kevin Casini to talk about the latest with the Copyright Royalty Board and mechanical rates in the Phonorecords IV proceeding and discuss alternatives so songwriters are better represented at the CRB compared to the status quo. 

Check out the podcast here!! Available on all platforms! 

ARW Podcast S3E1: Unfreezing Mechanicals show notes

On the this episode of the Artist Rights Watch, Nik, David, and Chris sit down to talk about the recent developments with the CRB and mechanicals with lawyer and advocate, Kevin Casini. The Copyright Royalty Board who herein will more than likely be referred to as the CRB, ‘is a US system of three copyright reality judges who determines rates and terms for copyright statutory licenses and make determinations on distribution of statutory license royalties collected by the US Copyright Office.’ The US mechanical royalties are determined by the CRB and they meet every 5 years to determine the rate. Songwriter groups argued for a higher rate, and the CRB agreed. On March 29, 2022 the CRB agreed to unfreeze the $0.091 mechanical royalty rate which would commence a fight for a new rate in the 2023-2027 period. Over the past few years, there has been numerous criticisms about the constant rule for freezing the mechanical royalty rate. The royalty rate currently is $0.091 which was set back in 2006, and frankly, songwriters are making less  money due to economic inflation.

Show Notes and Background Materials

Copyright Royalty Board’s Rejection of NMPA, NSAI, Sony, Warner, Universal settlement

Survey Results from Songwriter Survey on Frozen Mechanicals

Selected Frozen Mechanicals Comments:

Rosanne Cash

Helienne Lindvall, David Lowery, Blake Morgan

David Poe

Abby North, Erin McAnally, Chelsea Crowell

Kevin Casini

NMPA, NSAI, Sony, Warner, Universal Comment with Copy of MOU4

Below are some links about Guest Kevin Casini:

Tweets by KCEsq

https://kcesq.medium.com

Below are some links for further reading:

https://completemusicupdate.com/article/us-copyright-royalty-board-rejects-proposal-to-keep-mechanical-royalty-on-discs-and-downloads-unchanged/embed/#?secret=CDnkY1xuT7#?secret=GoUJkY3oLr

https://variety.com/2022/music/news/copyright-royalty-board-crb-rate-1235219872/

https://musictechpolicy.com

https://www.crb.gov

https://variety.com/2022/music/news/songwriters-win-copyright-royalty-board-mechanical-royalties-1235259518/ 

https://www.musicbusinessworldwide.com/record-labels-and-publishers-ink-major-settlement-moving-from-9-1-cents-to-12-cents-per-track-for-us-mechanical-royalties-on-physical-sales1/

Below are our social links and terms of use:

Chris: http://www.christiancastle.com/chris-castle

David: https://twitter.com/davidclowery?s=20

https://www.instagram.com/davidclowery/

Nik: https://www.instagram.com/nikpatelmusic/

www.nikpatelmusic.com

Website: https://artistrightswatch.com

Facebook: https://www.facebook.com/artistrightswatch

Twitter: https://twitter.com/ArtistRights?s=20

Terms of Use: https://artistrightswatchdotcom.files.wordpress.com/2021/01/arw-podcast-terms-of-use-v-1-i-1.pdf

Intro/Outro song: “All My Years” by Nik Patel

Guest Post by @georgejohnson: The only songwriter in Phonorecords IV speaks his mind

[You may have never heard of George Johnson, but you should have. He’s the only songwriter in the Phonorecords III and IV rate proceedings at the Copyright Royalty Board, representing himself. It’s also important to understand that if George wasn’t carrying the flag as a “participant” in the proceedings, it’s unlikely that the Copyright Royalty Judges would have rejected the bizarre “settlement” proposed by the major labels and publishers paving the way for the second proposed settlement announced today that raises the mechanical rate to 12¢. George asked us to post a short comment on today’s settlement.]

Unfortunately, as glad as I am to see the labels finally offer a slightly better rate of 12 cents, the Judges have not even ruled on the last unreasonable settlement that they rejected, nor had time to hear a back from the Register on the Novel Question of Law proposed by the 3 Major Record Labels. Therefore, it would be premature for me to agree to any rushed deal before first hearing the Register‘s and the Judges’ rulings of law on this issue, and the many other problems the Judges pointed out with these extremely flawed settlements.

Furthermore, the multiple conflicts of interest, self dealing, vertical integration “warning flags”, side deals, and other problems may still need to be resolved by the Judges before any new settlement can be approved.

NMPA CEO David Israelite even stated in 2015 that the rate should be 50 cents, yet he continues to fight me to keep the rate frozen and below market, despite now being forced to offer 12 cents to the Judges which he absolutely did not want to do and fought every step of the way. He is no songwriter advocate whatsoever. He also makes $2 million dollars a year in salary and extra compensation to keep songwriters frozen at 9.1 cents all these years because he really works for the parent record labels, not their vertically integrated publishing division as he claims. It’s a total waste of time for songwriters and I hope Congress puts a stop to this self-dealing and increasing antitrust issues created by these two-timing lobbyists’ behavior.

Btw, when the rate is accurately calculated for inflation since 2006 it’s actually 13 cents, not 12 cents like they offered, but it’s still way below market considering the rate was 2 cents in 1909.  A rate based on today’s marketplace reality would place the rate at a break-even point of 58 cents per song to make up for 89 ignored years of zero inflation adjustments for songwriters, who are entitled to a raise, much less a simple cost of living adjustment for 2022 real world prices. Plus there is no legal difference between adjusting from 2006 or 1909.  NMPA, NSAI, and RIAA just don’t want to increase the profits for their own songwriters, much less all their competitors who have to have their rates frozen by NMPA, NSAI, and the RIAA, which is extraordinary and must end.

There is also the issue of the free unlimited “limited download” loophole which must be paid a mechanical and, of course, the labels completely ignored this core issue which goes hand in hand with a properly adjusted 58 cent inflation royalty rate which all songwriters and publishers deserve now.  Apple and the other Services need to reduce their 30% per dollar fee on downloads to help share in the cost of the Judges’ ruling of no more static rates for songwriters.  If the labels offer a reasonable rate and fix their self dealing conflicts and side deals, along with a paid mechanical for limited downloads, then I would sign a deal like that. Plus, the labels refuse to address the issue of old controlled composition clauses at 75% of the lawful statutory rate or any new controlled composition clauses to reduce any new agreed increases.

Please take our physical and download mechanical royalty rates survey and help decide the new rates!

We are participating in a survey being conducted by a number of songwriter groups around the world to ask our readers what you think the new un-frozen mechanical royalty rate should be since the Copyright Royalty Judges rejected the settlement that would have extended the 9.1¢ freeze. Trichordist readers have heard a lot about the frozen mechanicals but after the Judges rejected extending the freeze we have moved on now to a new phase–if the rate isn’t 9.1¢ anymore, what should it be?

This Survey Monkey questionnaire is anonymous and easy to take–3 minutes to complete–and you could really help a lot by giving your opinions on what you think the rate should be! We will post the results so everyone can see.

You can start the survey at this link. Thank you!

Is @UMG coming to the party on unfrozen mechanicals?

By Chris Castle

[This post first appeared on MusicTechPolicy]

I have it on good authority from someone close to the talks not authorized to speak on the record that Universal is taking the lead on solving the now un-frozen mechanicals crisis. This obviously needs to be confirmed and may not be final, but I think it’s well worth posting about.

Recall that the crisis pertains to the so-called “Subpart B” mechanical royalties paid by record companies for permanent downloads, vinyl and compact discs. The mechanical rate has been frozen at 9.1¢ since 2008 and the Copyright Royalty Judges recently rejected a settlement among the NMPA, NSAI, Sony, Universal and Warner to extend the freeze in the Phonorecords IV proceeding. Having rejected the proposed settlement, the next step could be knock down, drop dead, drag out litigation that would, in my view, be totally unnecessary. Or the next step could be the labels and publishers submitting a new proposed settlement and asking for the Judges’ approval. 

Also recall that the Judges hinted at a potential deal they would like to see in their rejection of the proposed settlement that would essentially uplift the current 9.1¢ rate by an inflation factor since the rate was set in 2008, bringing the minimum statutory rate for all “Subpart B” configurations to 12¢ that would be further uplifted by an annual cost of living adjustment based on the Consumer Price Index (CPI-U in this case).

We’ve written about this topic so much that you’re probably sick of hearing about it–but if this source turns out to be correct, it’s a real step in the right direction by Universal taking a leadership role that will no doubt be controversial.

As I understand it, Universal may propose a minimum statutory rate of 10¢ for permanent downloads and 12¢ for both vinyl and CD configurations. All three rates would be adjusted annually by the Consumer Price Index (in a similar way that the Judges just indexed the webcasting royalty in Webcasting V applicable to sound recordings). This rate would apply to all songs–not just to George Johnson–as one would expect.

There’s no way to know at this point today whether all the participants in the Phonorecords IV proceeding will accept these terms, including George Johnson who has held out for a much higher minimum statutory rate. Some may scratch their head over why the download rate is less, but my suspicion is that it’s because Apple and Amazon have been inflexible on increasing the wholesale price and I could understand why a label would give themselves some headroom on downloads going into what will surely be highly inflationary times but at the same time agreeing a cost of living adjustment. (When the dust settles, it may be worth a discussion in the artist rights community about whether to campaign against Apple and Amazon.)

I do think it’s commendable if Universal is taking the first step toward bringing fairness to a process that has been unfair for many years. We’ll see what happens, but it looks like it could be light at the end of the tunnel. Watch this space.

Major Labels Pounce on Copyright Royalty Judges in Effort to Cram Down Frozen Rates

By Chris Castle

[This post first appeared on MusicTechPolicy]

“The law, in its majestic equality, forbids rich and poor alike to sleep under bridges, to beg in the streets, and to steal their bread.” 

Anatole France

It’s hard to believe, but the major labels have filed an “emergency motion” at the Copyright Royalty Board asking the Judges to “clarify” their historic rejection of the insider deal to extend the freeze on physical mechanical royalties for songwriters that many have criticized as being flat out corrupt (and the Judges certainly hinted at it, smoke and fire being what they are). I don’t know about that, but what they seem to really mean is for the Judges to limit the rejection to George Johnson because he’s the only songwriter in the Phonorecords IV proceeding–like that will help them–but screw every other songwriter in the world, and indie label, too, for that matter.

Look, everyone is entitled to a hail mary, but the labels are essentially asking the Judges to say “just kidding” about their rejection of the insider deal. I must say that it’s kind of hard to follow the pretzel logic in places, but one point was very, very clear and it is this:

Nor would there be any basis for the Judges to reject the Settlement as to non-participants [that would be every songwriter except George]. Non-participants take a calculated risk when they choose to sit out a proceeding. Specifically, they decide that to save the expense and burden of participating in a proceeding, they will live with the outcome of the proceeding whatever it is. In particular, just as a dissatisfied non-participant [that would be you and me] cannot seek appellate review of the outcome of a rate proceeding, non-participants may not object to any settlement reached by those who are prepared to undertake the expense and burden of participation. [Well judging by the uniformly negative public comments lots of people including me did not get that memo.] Thus, while Congress has authorized the Judges to decline to adopt a settlement as to an objecting participant, it expressly did not authorize the Judges to decline a settlement as to non-participants who, by definition, have chosen to allow the participants to reach an agreement on their behalf. In so doing, Congress reasonably chose to promote participation in proceedings while also giving settlements broad effect.

Guys, guys, guys…there are a lot of ways you could have said this, but why on Earth you chose this one is beyond me. By definition, non-participants have chosen to allow the participants to reach an agreement on their behalf? Really? Really? By whose definition? I’m sorry, but that just does not pass the laugh test.

And are they really saying that the preferred outcome–promoted by Congress, no less–is to have every songwriter and independent label in the world crammed into the Copyright Royalty Board’s hearing room? Do they really want a line out the door and around several blocks? Because if that’s really what they want, maybe that could be arranged in Phonorecords V. But we also may see real scorched earth litigation ensue here if the Judges refuse to reverse themselves instead of making lemonade out of lemons.

Actually, Congress did not charge the well-heeled major label and publisher participants to look out for the interests of nonparticipants. (Almost sounds like…gasp…a fiduciary duty, don’t it?) You know who Congress does charge with that obligation as true blue fiduciaries?

The Judges. That’s their job. And the Judges showed up for work, rejected the insider deal, and did their job just as they are supposed to in order to preserve equal justice under law.

[If you want to tell the Copyright Royalty Board what you think, try crb@loc.gov]

Copyright Royalty Judges Reject “Settlement” Extending Freeze on Physical Mechanicals

By Chris Castle

More on this to come, but the Copyright Royalty Judges have rejected the frozen mechanicals settlement in a very well-reasoned and methodical filing in the docket for Phonorecords IV. I will reproduce the conclusion of the filing here, but you should read the whole thing.

The upshot of the Judges’ ruling rejecting the extension of the frozen rates is that both George Johnson as a participant and a host of commenters brought up many valid points about problems with the settlement. I suppose the next step will be for the Judges to either set rates themselves and let the parties react to them or ask the parties to resubmit a new proposal in line with the Judge’s ruling.

Either way, the settlement is rejected and we have to thank the Judges who listened thoughtfully, George Johnson who toils alone representing himself (and the independent songwriter’s view) as an actual participant in the proceeding, and all the songwriters, independent publishers, lawyers and songwriter groups who took the time to comment.  And of course a huge thank you to all the Trichordist readers who supported fairness and justice and all the heartfelt comments against frozen mechanicals.

The wheels of justice turn slowly, but they do turn. Don’t forget it–the price of liberty is eternal vigilance.

Here is the Judges conclusion:

Rightsholders are free to choose their representation in these proceedings. Admittedly, individual songwriters and self-publishers have traditionally chosen not to expend the resources necessary to participate in these proceedings at the same level as trade organizations and major technology companies. Nonetheless, the outcomes of these proceedings can have a significant impact on the lives of the individual rightsholders. In this proceeding, the Judges received lengthy comments from SGA, which claims to represent thousands of songwriters. For SGA’s comments to have independent influence, however, SGA would have needed to join the proceeding as a participant. Nonetheless, with regard to the present proposed settlement, the comments of non-participants cumulatively served to amplify those of the objecting participant.

Pursuant to section 801(b)(7)(A)(ii), based on the totality of the present record—including the Judges’ application of the law to that record, as well as GEO’s objections, which, as noted supra, are consistent with the non-participant comments—the Judges find that the proposed settlement does not provide a reasonable basis for setting statutory rates and terms. Furthermore, the Judges find a paucity of evidence regarding the terms, conditions, and effects of the MOU. Based on the record, the Judges also find they are unable to determine the value of consideration offered and accepted by each side in the MOU. These unknown factors, as highlighted in the record comments, provide the Judges with additional cause to conclude that the proposed settlement does not provide a reasonable basis for setting statutory rates and terms.

The Vinyl Resurgence is Understated

by Chris Castle

[A version of this post first appeared in MusicTech.Solutions]

If you’ve tried to get a vinyl record pressed in the last few years, one thing is very obvious: There is no capacity in the current manufacturing base to accommodate all the orders–unless your name is Adele or Taylor Swift, of course. If that’s your name, as if by magic you get your vinyl orders filled and shipped on time.

Jack White spotted the vinyl trend early on–in 2009–and is filling the gap through his Third Man pressing operations. But Jack is calling on the major labels to please compete with him–rather unusual–because it’s the right thing to do in order to meet the demand for the benefit of the consumer. And the elephant in the room of this discussion is that we don’t really have any idea what the vinyl sales would be because demand is not being met by supply.

Not even close.

When a major label abandons a configuration, it’s not really abandoned. It gets outsourced to an independent and as long as there is manufacturing capacity in the system, that independent still takes orders and fulfills those orders by using that manufacturing capacity. The titles still appear in the sales book, orders get taken and returns accommodated.

Major labels also hand off vinyl manufacturing to their “special markets” divisions. For example, if you have ever tried to get vinyl manufactured in a limited run for venue sales on a major label artist (or former major label artist) you will get put through the bureaucratic torture gauntlet for the privilege of paying top dollar on a product that the label will have nothing to do with selling.

But even so, at some point that manufacturing capacity begins to shrink because the majors are getting out of the configuration and they will eventually get out of the manufacturing business altogether. And that creates a great sucking sound as capacity tanks.

I raised this problem in comments to the Copyright Royalty Board about the frozen mechanicals debacle where the smart people have tried to extend the 2006 songwriter rates on vinyl and CDs without regard to rampant inflation and simply the value of songs to sell millions of units. Why? Because vinyl and CDs don’t matter according to the lobbyists. This is, of course, bunk.

The fact is–and Jack White’s plea illuminates the issue–we don’t know what the sales would be if the capacity increased to meet demand. But we do know that sales would be higher. Probably much higher.

You do see entrepreneurs entering the space using new technology. Gold Rush Vinyl in Austin is a prime example of that phenomenon. The majors need to reconsider how to meet demand and keep the consumer happy. They also need to clean up the sales and distribution channel so that it’s easy for record stores to actually get stock, which, frankly is a joke.

Why anyone wants to substitute away from high margin physical goods to low margin streaming goods with a “rich get richer” financial model is a head scratcher. Although maybe I answered my own question.

But–as Trichordist readers will recall, the major publishers and major labels as well as the Nashville Songwriters Association are trying to convince the Copyright Royalty Board that vinyl and CDs are not important and that songwriters should have their mechanical royalty rates frozen again. You do have to ask if Jack White is even aware that the major publishers and major labels are trying to get the Copyright Royalty Board to extend the 2006 freeze on mechanicals for the resurgent vinyl configuration for another five years.

Vinyl and CDs still account for about 15% of revenue on an industry wide basis–I’ll believe that it’s not significant when Lucian Grange says he doesn’t need 15% of billing. Yeah, that will happen.

The only reason that mechanicals for those configurations aren’t higher is because they have been artificially suppressed by the participants at the Copyright Royalty Board telling the judges that the revenue is low so please freeze the rates again. Kind of circular, yes? The current 2006 rate of 9.1¢ would be adjusted to 13¢ in current dollars just taking into account inflation and ignoring the value of the songs to create a nearly vertical chart like this:

Maybe someone should tell Jack.