The Digital Ad Business Is Broken, Says Former Forbes.com CEO | Venture Beat

No surprises here, right?

“The onion is slowly and surely getting peeled back.”

Last year, Google reported that 56.1 percent of all ads served were not measured viewable by humans.

Last December, the Association of National Advertisers and security firm WhiteOps estimated that up to a quarter of video ad views were fraudulent and resulting from software bots. It also said that as much as half of publisher traffic is from bots. This represents a projected $6 billion-plus in wasted ad spend this year.

Spanfeller sees the current system as a big part of the problem.

No kidding.

READ MORE AT VENTURE BEAT:
http://venturebeat.com/2015/08/08/the-digital-ad-business-is-broken-says-former-forbes-com-ceo/


Over 50 Major Brands Funding Music Piracy, It’s Big Business!

“User Pirated Content” Is Core Internet Advertising Model


 

How to ignore YouTube completely: One Direction’s radical gamble | Music Business Worldwide

Good luck Sony, let’s see how this goes with the “User Pirated Content” at YouTube…

Search YouTube for 1D’s new comeback single Drag Me Down, and you’ll discover Harry, Niall, Louis and Liam are nowhere to be found.

Sony won’t confirm it, but the major appears to have a taskforce stamping out any attempt to upload the track onto the platform.

Why? Because One Direction are using their colossal social media presence (Twitter: 24.5m; Facebook 37m; Instagram: 9.7m) to actively push fans towards iTunes and Spotify instead.

READ THE FULL STORY AT MUSIC BUSINESS WORLDWIDE:
http://www.musicbusinessworldwide.com/how-to-ignore-youtube-completely-one-directions-radical-gamble/

 


YouTube’s Content ID : $375.00 Per Million Views… aka “Block In All Countries”…


What YouTube Really Pays… Makes Spotify Look Good! #sxsw