How to ignore YouTube completely: One Direction’s radical gamble | Music Business Worldwide

Good luck Sony, let’s see how this goes with the “User Pirated Content” at YouTube…

Search YouTube for 1D’s new comeback single Drag Me Down, and you’ll discover Harry, Niall, Louis and Liam are nowhere to be found.

Sony won’t confirm it, but the major appears to have a taskforce stamping out any attempt to upload the track onto the platform.

Why? Because One Direction are using their colossal social media presence (Twitter: 24.5m; Facebook 37m; Instagram: 9.7m) to actively push fans towards iTunes and Spotify instead.

READ THE FULL STORY AT MUSIC BUSINESS WORLDWIDE:
http://www.musicbusinessworldwide.com/how-to-ignore-youtube-completely-one-directions-radical-gamble/

 


YouTube’s Content ID : $375.00 Per Million Views… aka “Block In All Countries”…


What YouTube Really Pays… Makes Spotify Look Good! #sxsw


 

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