No surprises here, right?
“The onion is slowly and surely getting peeled back.”
Last year, Google reported that 56.1 percent of all ads served were not measured viewable by humans.
Last December, the Association of National Advertisers and security firm WhiteOps estimated that up to a quarter of video ad views were fraudulent and resulting from software bots. It also said that as much as half of publisher traffic is from bots. This represents a projected $6 billion-plus in wasted ad spend this year.
Spanfeller sees the current system as a big part of the problem.
READ MORE AT VENTURE BEAT: