Remember this as you watch the GoldieBlox’s Superbowl Ad.
The lesson our daughters will learn from GoldieBlox’s permissionless use of the Beastie Boys’ song and their publicity generating preemptive lawsuit:
Daughters, don’t be engineers. If you want to be to be rich and famous follow me. If you want to get a whole Superbowl of publicity do what I do. Rip off dead guys. File lawsuits. Ignore the spirit of the law. Always try to find a loophole. Never ask permission. If told “no” do it anyway. Claim your personal greed is for the greater good. Do whatever it takes to get attention. For if you have expensive lawyers on your side you can do anything.
UPDATE: Goldieblox was given permission to delay their filing responding to the Beastie Boys claims until…wait for it…after the Superbowl. I know–what a coincidence. A filing that was made on January 27–a couple days before the “announcement” that Goldieblox would win the Intuit “contest”. Thanks to Adland, there seems to be a few Twitter bots at work in the Intuit Small Botnet Contest….
I know that MTP readers will find it about as shocking as gambling at Rick’s, but in the Great Circularity, tech company Intuit had the extraordinary bad taste to reward serial dead guy-infringer Goldieblox with a Superbowl ad. This was, of course, the object of the exercise when they ripped off the Beastie Boys and then sued the band. (After they also ripped off Freddie Mercury and Queen in a different ad).
This is reported in the tech press with the usual bias such as this…
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