This is What Monopoly Looks Like When You Round Up to Zero: Google Play’s Tone Deaf Advertising Campaign “25 Million songs for the price of an album”

MUSIC • TECHNOLOGY • POLICY

Google PlayYouTube’s Director of Artist Relations Vivian Lewit appeared on a SXSW panel this year moderated by Tom Silverman.  I asked the panel a simple question from the audience as did a couple other audience members.  My question was how much per stream does your service pay to artists?  YouTube’s Ms. Lewit was the only one who dodged the question, but after a couple follow ups she confirmed it was less than a penny.  Given the NDA culture surrounding Google, I was amazed to get that much out of her in a public forum.

Now I understand why.

In case you were wondering why IMPALA filed a complaint with the European Commission on Google’s monopolist tactics in licensing the new YouTube service, the Google Play messaging says it all.  It’s a horrible deal for everyone except Google, just like YouTube.  But the real reason its not a bad deal for Google…

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