Blake Morgan on How Google Alerts Drive Traffic to Pirates and Hurt Indie Artists and Labels

MUSIC • TECHNOLOGY • POLICY

After our post yesterday about how Google drives traffic to pirate sites through Google Alerts (also supported by Facebook and Twitter), I got a chance to speak to Blake Morgan of ECR Music Group.  (MTP readers will remember Blake from the #IRespectMusic campaign, still going strong.)

Blake had the same experience with his label mate Janita (whom we interviewed about her experiences in Washington, DC supporting the #IRespectMusic campaign).

nadler(L-R Tommy Merrill, Rep. Jerry Nadler (D-NY), Blake Morgan and Janita)

The point of this is that Google knows how many DMCA takedown notices it has received for certain sites.  Janita’s record was also pirated by myfreemp3 a site for which Google has received over 4,000,000 takedown notices just for Google search links.  How do we know this?  Google publishes the information in its “Transparency Report” (and for those who read this slide yesterday…

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