A Teachable Moment: Google’s Insulting Reply to News Corp Tells the New Regime in Brussels What It Needs to Know

“It also doesn’t really care much about governments, either. And when it comes to individual creators struggling against a gigantic American multinational media empire–like Google–we all need the government to do its part to protect creators and consumers from these rogue companies profiting from outright theft in the biggest income transfer of all time.” Any Questions?

MUSIC • TECHNOLOGY • POLICY

As MTP readers will recall, Google is locked in the proverbial death struggle with the European Commission over antitrust complaints of Google’s anticompetitive behavior.  Those complaints resulted in an antitrust investigation going back several years.  For Google, winning that investigation would look like palming off as real change some ice in winter changes to their business practices as part of a bureaucratic charm offensive.  That charm offensive resulted in the embarrassing image of Eric “Uncle Sugar” Schmidt cozying up to his new BFF the Competition Commissioner of the European Commission, Joaquín Almunia.

Commissioner Almunia gave Google not one, not two, but an unprecedented three opportunities to negotiate a settlement on Google’s own terms–and Google is desperately trying for a fourth before Mr. Almunia’s term expires in October, and yes I do expect an October surprise from Mr. Almunia.  Every time Google got a chance to renegotiate rather than getting fined or…

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