With the major labels in the throws of license expiration with YouTube this seems like a good time to review the math…
We’ve been supplied nearly a year’s worth of Content ID data from a mid-sized indie label. Over the course of about a year here’s what the data shows:
After nearly a year and 80 million plays, the net average per play amounts to less than $375.00 per MILLION Plays on YouTube. Ok, that’s just for the sound recording, there are two other parts to the uploaded copyright, the musical composition and the video content itself. Assuming each of the three parts earns an equal share (why would they not, but how would we know given YouTube’s usual secrecy sauce?), then the full amount payable by YouTube for 1 Million plays via Content ID would be $1,125, or $.001125 per play (on average).
We know that on directly uploaded videos where the creator or rights holder is claiming all three copyrights they are being paid more than $1,125 per million plays on…
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3 thoughts on “YouTube’s Content ID : $375.00 Per Million Views… aka “Block In All Countries”…”
S/b “in the throes”
These figures are weird. I have a direct deal with YouTube and I get only 40$ for more than half a million views.
I guess your deal is even worse than the deal from the label we have been studying.
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