It’s amazing how long it takes the industry to catch up to us. We strongly suggested windows and pay-gates at ad supported streaming services (Spotify) to drive conversion rates to subscription revenues back in 2014 and again in 2015, twice!
Well guess what is being reported in Digital Music News this week…
“According to details tipped, the Swedish streamer would restrict the biggest album releases to only paid subscribers for a period of time.”
Wow, windowing works! Who knew?!
But here’s the real kicker, the labels are LOWERING royalty rates in exchange for the ability to window hit records! It’s unbelievable that the industry must always take two steps back for every one step forward. Does it really need to be this hard?
Read the full story at Digital Music News below: