Good Morning Mormon Church UK!

Unless I’m reading this html wrong it looks like adsense (google) helped serve your ad onto a Pirate Site against  a film called “Sex of the Angels.”  And this film is  about?… well maybe you should watch it.   Let’s just say it looks  like there is some “plurality” involved. Pretty sure you didn’t intend this!

(image courtesy Southpark)

In 1998 Southpark presciently lampooned the entire Dot Bomb bubble in an episode  called The Gnomes.  Essentially the Gnomes had a business plan:

Step One: Collect Underpants.

Step Two: ?

Step Three: Profit.

The excellent Seeking Alpha writer Stephen Faulkner last year  pointed out the similarities between Pandora’s business strategy and the Underpants Gnome’s business model.

However Pandora did eventually come up with a step 2.  It’s called the Internet Radio Fairness Act.   Basically this bill would ask the government to step in and mandate lower royalties to artists.   Essentially a bill that would largely benefit  ONE publicly traded company: Pandora  (although curiously Pandora terrestrial radio competitor Clear Channel is signed onto the bill along with Google,  what’s that about?,  Here is a wild guess. Pandora is for sale.)

So basically this is the Pandora Underpants Business Model:

Step 1 Collect Users

Step 2  Ask Congress to pass a bill that benefits a single private company , by mandating lower royalties to artists for Pandora.   Or perhaps more accurately Artists are forced by government  to subsidize Pandoras bad business model.

Step 3 Profit.   ( Stockholders cash out in sale to Clear Channel or Google?).

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But here’s the thing.  The so called Internet Radio Fairness Act was shot down in Congress, largely due to grassroots efforts by artists.   But the rumour is the bill is coming back.   And I’m gonna make a fairly educated guess as to what changes are gonna be in the bill.

While at a social event in Washington DC a rather transparent aparatchik of the telecommunications industry suggested a couple changes to the bill that might possibly meet the approval of the artists.   Essentially it was this:

Why not lower Pandora’s royalties but give a larger percentage to the artists and less to the record labels.

Okay, so yeah I fucking fell off the turnip truck yesterday and that sounds like a really good deal! Sign me up!!

1).  If IRFA passed, royalties from Pandora could be cut 85%.  Even if artists got 100% of the royalties  and record labels got zero we’d still take a whopping paycut of 70%.

2) Like most artists nowadays I own my own “masters” .  That is,  essentially I am the record company.   Most independent artists are their own record labels.  Therefore for the vast majority of artists this is exactly the same paycut and  amounts to the  Internet Radio Fairness Coalition saying “Artists are stupid and they’ll never catch on”.

(Ladies/Guys: after surviving in the music business for 30 years it should be a assumed that I have a finely tuned bullshit detector.)

So I’m gonna take a wild guess here:

The Internet Radio Fairness Act comes back next month with exactly this change.  They think they are gonna be able to divide us from record labels. Not realizing that most artists are the record labels. A divide and conquer strategy. Let’s hope I’m not right. But just in case.  Be ready.

Why does anyone take Techdirt seriously? How are  Techdirt writers any different than your typical cyberbullies and trolls on some abusive reddit thread?   Editor Mike Masnick has repeatedly made the  claim (unsupported by the objective facts) that he is on the side of musicians, especially those independent musicians that are trying to make it outside of the major label system.  Yet when a group of independent musicians working outside the major label system from a relatively poor but culturally rich region of Southwest Virginia take a position that he doesn’t like?   His blog (which is based in the  wealthy elitist  cultural wasteland of Silicon Valley) resorts to mocking these artists for being from some “crappy” part of America.  I quote the subtitle of the article:

“from the we-gotta-go-to-the-crappy-town-where-i’m-a-hero! dept”

Unfortunately this is the way that Techdirt and Masnick ALWAYS operate.  The idea is that through mocking and name calling they will intimidate into silence  these particular musicians – and any others  thinking of  joining them. That’s what he did to Lily Allen. That’s what he has repeatedly tried to do to me (to the point it’s beginning to resemble cyberstalking).

Ultimately Masnick et al are not really for freedom of speech. They are anti-democratic and elitist at heart. Over and over again we’ve watched he and his writers stir up and allow a frenzy of name calling and ugly threats in the comment section at Techdirt. He rarely seem to  moderate offensive, slanderous or threatening comments.  It’s a hatefest by design. Intimidate and silence.  It’s like lord of the flies over there. Few people understand that this seems to be the point of Techdirt. Not the poorly written articles but the manipulation of an ignorant and hateful mob in the comments section.  These are the freehadist foot soldiers that spread this hatred elsewhere on the web.

Now Masnick and Techdirt aren’t always trying to stifle all speech. Just speech they don’t like.  For instance when it comes to criminal conspiracies started by “Keep Sweden Swedish” rich extremist xenophobes who exploit artists without compensation (The Pirate Bay)  Masnick et al are quick to find common cause with them on some far fetched “freedom of speech” or “censorship”  grounds. But ordinary US citizens from the Southwestern Virginia Songwriters Association get a very different treatment.  These songwriters apparently had the gall to say something that might-barely-possibly-slightly threaten the power,influence and profits of Masnick’s powerful Silicon Valley sponsors.  So right on cue Techdirt resorts to name calling and  attempts to create viral mockery. Because usually this silences artists.  IMHO the silicon valley demagogues that make up the writing staff of Techdirt are just the cowardly cyber versions of the fascists of old who used  mobs to intimidate dissidents into silence (or worse). Make no mistake that’s what they are methodically attempting to do here: silencing critics.  Sure the mob is virtual  but it’s still a mob.

And I for one do  not use the term fascist lightly.  But sadly in this case the comparison applies. Check it out. Techdirt is the place where these pathetic little Gollums go to feel important and “part of a group” by treating others cruelly.  To feel superior than those ignorant “others.”  Those people from “crappy towns.” Those “bad” people who are threatening “our”  internet way of life.   Masnick has created a safe place for these writers to dehumanize and deligitimize others by insinuating they are not “real” and therefore much easier to treat disgracefully. I quote from the story:

“members of the Southwest Virginia Songwriters Association Seriously? That’s a thing?”

“So congratulations, Songwriters Association of Wherever.”

There can’t possibly be songwriters in Southwestern Virginia!  These people aren’t real, therefore treat them as non-humans.

You don’t even have to read between the lines to conclude this. Just read the comments, Masnick’s Vulgus technoridicae do it for you.

You got to wonder what is wrong with this particular writer that chose  to join team Masnick.  Did he dream his whole life of working for a blog that methodically mocked the weak and powerless on behalf of the rich and powerful? Was that his goal in life?

And what about the trillion dollar internet industry that is so chicken-shit afraid of a handful of musicians petitioning their elected representative  that they seemingly fund people like Masnick to specifically  go after ordinary citizens expressing opinions that they find inconvenient.  See the Google vs Oracle Amended Shill List.

But here is the funny part.  Despite suffering from high self esteem Masnick and his writers are completely inept and  spectacularly ignorant. They’ve probably caused more problems for their cause/paymasters than they have prevented.  Follow along:

The subtext of the Techdirt piece is this:

Bad musicians from  some backwoods part of America that unlike the technology industry doesn’t deserve to be represented in the corridors of power in washington DC.

IGNORANT:

1)The music of  Southwestern Virginia and the Southern Appalachians is the root of much of modern American music.  Bands selling out Red Rocks, The Fillmore, Madison Square Garden this summer are playing songs that originate in this region. And it’s not just obvious mountain, folk and country blues music that originate from this region. Acts like  Sparklehorse, and  Those Darlins have roots here.  Masnick and his staff are totally ignorant  of this easily googled fact.

2) This region is home to some of the most popular and longest running music festivals in the US.  Everything from The Floydfest to The Galax Fiddler Convention. Each summer hundreds of thousands of people trek here from all over the world for the dozens of music festivals.  Again google it.  Look at those links.  You might be surprised if you think music festivals in this region are  just mountain fiddling and enormously popular country stars.

One would assume Goodlatte and his staff have pride in the musical heritage of Southwestern Virginia.

INEPT

3) The Congressman, Bob Goodlatte, the head of the Judiciary Committee represents many of the “crappy towns” in Southwest Virginia right?  During hearings earlier this year Rep Goodlatte asked Maria Pallante  from the Copyright Office “Why is the debate over copyright so polarized?”  This is why the debate is so polarized! Blogs like Techdirt that  refer to his district as a “crappy town” and the only place he could possibly “be a hero!”

This is how it reads in the district of the very powerful  House Judiciary Chairman:

Elitist  Northern Californian Liberals making fun of Southwestern Virginia as an unimport region of “crappy towns” and unintelligent people.

If Google or the CCIA are still paying Masnick, they really are not getting their money’s worth.  Or maybe they are, who knows.

I Just had to post this quote from Scott Turow’s stunning New York Time’s Op-ed.

“The Constitution’s framers had it right. Soviet-style repression is not necessary to diminish authors’ output and influence. Just devalue their copyrights.”

Read the whole article here:

http://www.nytimes.com/2013/04/08/opinion/the-slow-death-of-the-american-author.html?smid=tw-share&_r=0&pagewanted=print

Last week we covered the strange and divisive “Artists Vs Artists” campaign brought to you by   American Eagle Outfitters and Madison Avenue firm TBWA Chiat Day.  In case you’ve been in a cave for the last week this consisted of four story high LED billboards on the front of the American Eagle Outfitters store in Time Square.  On these billboards provocative slogans like “Piracy is Freedom” and “Piracy Is Our Generation”  were displayed. The related (Chiat Day registered and owned) website  www.artistsvsartists.com mirrored the campaign.

Now as reported by Adland.tv and Digital Music News an anonymous group of artists has responded with their own campaign.  “Artists VS American Eagle Outfitters.”  The campaign parodies the original site and recycles the same “conversation starting statements”  except  “Piracy”  is replaced with “Shoplifting From American Eagle Outfitters.”  The fake twitter comments are a must read!

Overlooked in all of this has been  the fact was that this campaign was partial compensation for the band Ghost Beach.  The band had earlier supplied a song for an American Eagle promotion. American Eagle paid the band back by giving them the billboard space.  In theory this billboard campaign was supposed to generate sales for Ghost Beach.

 Personally I have empathy for the band.  They are just trying to make a name for themselves in a very difficult time. But as usual when the artist’s agenda meets the corporate agenda the artist always gets buried.  The band has become a footnote to the story.  Despite some chatter in the tech blog echo chamber we can objectively conclude the campaign has generated little real engagement for Ghost Beach.

Above  are publicly available metrics for Ghost Beach’s social media activity.  In this case facebook likes. The big spike you see is generated by Ghost Beach’s touring activity on the west coast.   On the right the solid line indicates the duration of the  $50,000 Times Sq Billboard campaign which appears to have generated almost nothing for the artist

Younger acts don’t often don’t want  advice from legacy artists like myself, but I’m gonna give them my two cents anyway:  Touring is the most reliable way to engage fans and sell music. One wonders what $50,000 worth of tour promotion  and support from American Eagle Outfitters  would have done for the artist?

It is also rarely mentioned that the band itself Ghost Beach is Anti-Piracy.  In a thoughtful statement the band clearly states on it’s website:

 “In no way do we want to encourage theft of intellectual property.”

Whatever one thinks of this campaign, this fact has been lost in the story.

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The other metrics generally agree. SoundCloud spins for Ghost Beach.  To be fair there looks to be a small bump up  after NY Times article which was clearly the result of the billboard campaign. 

YouTube Views are always very “noisy” but this is  trending down slightly.  But I still like YouTube views cause they are now harder to manipulate then SoundCloud. 

Twitter may show a spike almost as big as the one generated by their touring activity. But the twitter followers start from a very low number.  So the spikes are a daily gain of a little over 30 twitter followers.  Also after looking at the actual tweets it seems like this spike is just before the start of the  billboard campaign and is more likely the result of their SXSW live showcase.

As we have detailed here many many times on The Trichordist,  the advertising industry profits by selling advertising to pirate sites like www.webgalu.com.   But we were  mightily surprised to see advertising firm  TBWA Chiat Day,  apparently doubling down and actually running billboards in Times Square that say things like “Piracy is Progress”.   I can see why they think it’s “progress” if they profit from this exploitative practice.  Here at The Trichordist we have repeatedly called out companies that TBWA Chiat Day lists as their clients for advertising on these sites–and we know in some cases the complaints went up the flagpole.

That is why we ask:

 Is this some sort of Ad-Agency-Gone-Cowboy payback scheme?  We’re open to other explanations, but the “PIRACY IS PROGRESS” campaign seems to us to be both straight out of Orwell’s 1984 and retaliatory against the many brand sponsored piracy efforts.

Especially since another aspect of this campaign is a highly manipulative and cynical attempt to pit artists against artists.  

Examples of companies that TBWA Chiat Day claims as clients that we spotted also advertising on pirate sites: