Filmmaker, producer and musician Mikael (Count) Eldridge will be speaking at SXSW Monday about new tech, start ups, and the impact on creators.
Monday, March 10 | 2:00PM – 3:00PM
Austin Convention Center | Next Stage EH 3/4
500 E Cesar Chavez St
From the forthcoming documentary Unsound: Bad Religion guitarist and Epitaph Records founder Brett Gurewitz talks about how large tech corporations make millions of dollars selling advertising- essentially making people the product, without them even realizing. The promise of free or cheap music is often used to draw eyeballs to websites, apps, and social networking platforms, allowing corporations to make large amounts of money from advertising. The public is generally unaware and happy to have free/cheap music, corporations make tons of money from advertising, but how is the musician benefiting from this?
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Unsound uncovers the dramatic collapse of the music industry and its impact on musicians and creators of all kinds trying to survive in the ‘age of free’.