Monica Corton’s comment in the Copyright Office’s request for comments makes some excellent points (you can read the entire comment here), particularly about educating songwriters about the necessity of complying with the formalities of registering with the Mechanical Licensing Collective in order to get paid. This question is important and again raises the question of who bears the direct transaction cost on songwriters for that registration which was not addressed in the Music Modernization Act.
Ms. Corton comes to a similar issue also raised by others regarding the black box, but has a great point that a helpful way to reduce the black box would be by requiring the copyright owners to pay for third party services to assist MLC in cleaning up the data. That’s a great idea, although it does seem that the cost of MLC registration should be paid by the services as part of the assessment (which would be more consistent with what was promised). It would be simple to require the MLC to pay the third party vendors on an ongoing basis (and of course would not be able to write itself a loan from the black box to pay for those costs as David has pointed out).
We have bolded some of the language in Ms. Corton’s post to help connect the dots:
The [Music Modernization Act] does not require publishers to provide data to the MLC. This is a problem because it could mean that smaller independent publishers or self-published songwriters may not know that they have to submit their data to the MLC in order to get paid from the digital services. They may not understand that they will not get paid without submitting data and that their money will go into an unallocated account that gets liquidated by to publishers based on their market share.
This is why there was so much time devoted to the education piece of the MMA during the recent symposium at the Copyright Office on December 6, 2019. I attended the symposium and in the following week, I had conversations with John Raso of HFA and Bill Colitre at MRI. I spoke to them both about my concern for the education piece and told them I thought the MLC was missing an education committee which I would be happy to help put together. It should include music publishers, digital representatives and educators.
We need a year to promote and educate people about the MMA, the MLC, why it’s important to register, how to obtain all their necessary data (i.e. ISWCs, ISRCs, publisher splits etc.) and the steps required to submit an accurate registration. John Raso urged me to write to Alisa Coleman making this suggestion regarding adding an education committee to the MLC. I emailed Alisa Coleman on Monday, December 9, but I have not heard back from her.
It is the feeling among many independent publishers, songwriters and even some DSP representatives that there is no real will to educate the masses about the MLC and registration. The reason is a majority of the members of the MLC board stand to gain millions of dollars from unallocated royalties if the MLC does not locate the publishers/songwriters of these unclaimed works.
There is evidence for this. When the NMPA negotiated a $30 million dollar settlement with Spotify, Spotify offered up their unclaimed works files to the settlement group. Every publisher that participated in the NMPA Spotify Settlement was given the chance to claim those works. When David Israelite visited the AIMP in NYC to discuss the matter after the process was well underway, he informed the AIMP membership that something like 15-20% of the unclaimed works were eventually claimed. However, this means that 80-85% of those works still need to be matched to their rightful owners. These works are also most probably part of the NOIs that have been sitting at the Copyright Office and were filed by the DSPs to avoid liability. It is a massive undertaking to try to match these unclaimed works, however, a well thought out education initiative that is strategically based could probably solve at least 50-60% of the unclaimed works identification. I’m suggesting an “edutainment” approach where we utilize celebrity songwriter/artists to get our message out over YouTube and other social media sites. We raise awareness about the reasons why registration to the MLC is so important. We give great tutoring videos on how to locate your appropriate registration information and we assist in getting them to submit spread sheets with all of their data laid out in the best way that the MLC can ingest it.
Without the education piece fully in place, I fear that a majority of the unclaimed works are going to be put in this unallocated fund and distributed by market share to the biggest publishers in the business. This has been the practice of every single NMPA settlement since the distribution of the NMPA Late Fee Settlement, and the major publishers, as well as the large independent publishers have benefited greatly from this practice.
In order to avoid this happening, I would like to support MRI’s suggestion that “the MLC make the raw data from the DSPs available to qualified, third party data processors, hired by such copyright owners, in order that they may verify the completeness and accuracy of such records and potentially claim ownership of musical works associated with the sound recordings listed in such records. Such efforts, to take place no less than six months prior to any liquidation event, would be meant to supplement, not replace, the MLC’s own efforts to identify the copyright owners of “unclaimed” musical works. In addition to promoting greater transparency in such matching efforts, these supplemental efforts will give music publishers-the parties best placed to identify their own works-a seat at the table as the MLC prepares for this critical initial distribution of unclaimed royalty funds. They will also reduce the burden on the MLC’s nascent claiming system and assist the MLC in bringing greater accuracy to the musical works database it will have established by such time.”
In light of the suggestions…for a third party representative to assist in claiming works, there needs to be an approved list of such “qualified third-party data processors” available on the MLC website. Many DIY songwriters will not know who these companies are and could get taken in by people who are not qualified. The Copyright Office should be the arbiter of providing the list of qualified third-party data processors. Certainly, MRI should be on this list.