With friends like these…
If i wanted to just let content ID keep doing it’s thing, and it does a great job at and i’m totally happy with it and i don’t want to participate in the music service, is that an option?
That’s unfortunately not an option.
Assuming i don’t want to, then what would occur?
So what would happen is, um, so in the worst case scenario, because we do understand there are cases where our partners don’t want to participate for various reasons, what we basically have to do is because the music terms are essentially like outdated, the content that you directly upload from accounts that you own under the content owner attached to the agreement, we’ll have to block that content. but anything that comes up that we’re able to scan and match through content ID we could just apply a track policy but the commercial terms no longer apply so there’s not going to be any revenue generated.
Wow that’s pretty harsh.
Yeah, it’s harsh and trust me, it is really difficult for me to have this conversation with all of my partners but we’re really, what we’re trying to do is basically create a new revenue stream on top of what exists on the platform today.
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