YouTube/Google and Amazon Are Using Their Power Against Creatives
If you’ve been watching the last 15 years or so of web development, you’ve seen a relatively wide open field of entrepreneurial potential gradually get taken over by major corporations in a manner similar to what occurred in industrial societies beginning in the late 1800s. They may be dropping fewer bodies than did the industrial giants but close-to-monopoly digital land grabs by companies like Google and Amazon have put them in a situation where they seem to feel that any terms they name are acceptable if they have the power to force compliance.
Amazon’s current battle with Hachette is but one example of how they’ve used their dominating position in book and ebook retail on the web to have their way with companies that are often struggling to survive.
YouTube’s dominance of the web video space sets up a similar near-monopoly situation in which they’re willing to use their position to behave in monopolistic fashion and force non-compliant entities into line.